Jim & Todd

The minute that MINI employees learned last week that their beloved leader, Jim McDowell was retiring we started receiving a flood of emails. MINI employees love Jim and hearing that their leader was finally leaving the brand created an outpouring of emotion in more than a few. Nevertheless we wanted to hold-off reporting the news until we had the full picture and more specifically who was replacing him. But before we get to that and the official press release, let’s take a moment to tip our hat to Mr McDowell.

Jim is a man that stepped into MINI from the corporate culture of BMW and never looked back. Always dressed in black, full of laughs and naturally never seen with a tie, Jim lead the brand by living the brand and its ethos. He not only cared about the success of MINI but genuinely cared about the owners of the cars and the community that was built up around them.

On a more personal level Jim will be greatly missed by MotoringFile. He saw the power of the community early on and more specifically saw that MotoringFile was more than just a fan site but something much more important to MINI and the community. With his leadership MINI USA embraced MotoringFile and the community in a way that few automakers have ever dared to do.

Jim, best of luck in your next adventure and thanks for the ride.

Official Release: Jim McDowell, Vice President MINI of the Americas will retire as of December 31, 2013. Since 2005, Jim has been responsible for all aspects of MINI Marketing, Sales and Aftersales in the United States. Previously, McDowell was Vice President – Marketing for BMW of North America, LLC, a position he held for twelve years.

McDowell was named the Automotive News “Marketer of the Year” in 2002, and he was twice named “Marketer of the Year” by Brandweek Magazine. The Advertising Club named him the “2003 Silver Medal Advertising Man of the Year.”

David Duncan will assume the role of Vice President, MINI of the Americas, succeeding Jim McDowell. David is being promoted from his current role as Regional Vice President, Western Region. David has over 15 years of diverse experience with the BMW Group spread across the key operational pillars of Sales, Marketing, Dealer Development and Aftersales. His well rounded background spans the BMW, MINI and BMW Motorcycles brands in the field, region and headquarters in Woodcliff Lake.

Petter Witt will assume the role of Regional Vice President, Western Region succeeding David Duncan. In his new role, Petter will be responsible for sales and service for both BMW and MINI in the Western Region. Petter is being promoted from his current role of Managing Director of BMW Sweden.

Petter has 13 years of automotive experience with the BMW Group spread across Sales, Marketing, Distribution and Training in the US, Germany and Sweden.