While at the NYIAS a few weeks back we had a chance to catch-up with MINI USA Head of Marketing Tom Salkowsky about all things marketing. Given that NYIAS was the culmination of MINI’s Final Test Test Drive contest campaign, we spent some time discussing the program and the final output of it, the limited edition MINI DeLuxe package. The package, designed by college sophomore Alex Coyle was chosen by MINI fans as well as MINI USA to be produced in a very limited quantity (56 total). We also go into MINI marketing in general and even what we can expect throughout the year.

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