2014 Playboy Playmate of the Year wins MINI Roadster

They say it’s an honor just to be nominated, but apparently if you make Playmate of the Year for Playboy magazine, you also get a car. This year Kennedy Summers takes that honor and according to Jalopnik, also takes home a 2014 MINI Roadster JCW.

I have to say, I did a bit of a double-take when I saw the car. It sure does look an awful lot like our most recent long-term test car. The Jalopnik piece says it’s a 2014 MINI, so seems unlikely they’ve just bought her a used MINI:

In addition to $100,000 in prize money and an Oris Artelier Date Diamonds watch with 72 diamonds, 2014 Playboy Playmate of the Year Kennedy Summers also won a 2014 Mini John Cooper Works Roadster. She looks overjoyed.

The magazine announced Thursday that 27-year-old Summers will look, um, overjoyed in the June issue that goes on sale next Friday, which will also honor the 60 years Playboy has been around.

Commentary on Playboy aside, it’s interesting the relationship that items like MINIs, Vespas and other niche brands have to contests and prizes. Does giving a MINI to a Playboy Bunny make it more desirable or less? I guess that depends on how you feel about Playboy. But beyond that, even if it were The Economist giving a MINI away, I’m on the fence about how that reflects on the MINI brand. It’s a strange dichotomy where the object in question is both “desirable” enough to be an enviable prize, but is it also disposable in some sense to just be given away?

What do you think? Does giving a MINI away help or hurt the MINI brand?