Supply of the new MINI Hatch, the F56, seems to have finally caught up with pent-up worldwide demand. BMW Group is reporting July 2014 as the best July in MINI sales history. Overall sales are up +3.2% and sales of the MINI Hatch itself are up 22.3% over July of last year, which side note, was the best July previously on record.
Supply of the new MINI Hatch, the F56, seems to have finally caught up with pent-up worldwide demand. BMW Group is reporting July 2014 as the best July in MINI sales history. Overall sales are up +3.2% and sales of the MINI Hatch itself are up 22.3% over July of last year, which side note, was the best July previously on record. Here’s MINI’s official statement:
MINI sales figures are above last year’s level, making it the brand’s best July ever. A total of 24,259 vehicles were delivered to customers worldwide (prev. yr. 23,515 / +3.2%) and this positive trend is expected to continue in the second half of the year. Sales of the new third-generation MINI Hatch, the brand’s core model, are up 22.3% compared to the same month last year with a total of 11,970 delivered in July (prev. yr. 9,785). In the year-to-date, a total of 156,154 MINIs were sold (prev. yr. 172,314 / -9.4%).
On the heels of a record-breaking July for MINI USA, it would seem the F56 is beginning to see the sales success MINI is not simply hoping for, but depending on. Year-to-date sales are also up for MINI USA. Unfortunately, as we reported earlier, the EPA continues to delay deliveries of US-bound MINIs for the time being, but from a brand enthusiasm standpoint, the new car is definitely resonating with buyers and that’s a good start. Hopefully this last obstacle to fulfilling state-side demand will abate shortly. Meanwhile, sales worldwide appear to be on a strong upward trajectory.
<p>What happened to the Q&A that was promised almost two weeks ago?</p>
<p>Just imagine what the October sales will look like when a couple months worth of held up orders finally show up at the dealer for delivery.</p>