World Premier: MINI Citysurfer Concept
MINI presents an innovative concept providing increased flexibility for individual mobility in conurbation areas; MINI Citysurfer Concept combines the agile riding properties of a kick scooter with an electric drive and expressive design features in the style of the British premium brand.
<p>@MINIusa Check out The League of Extraordinary MINIacs on Facebook for the 15,000 people that would love to buy one of these!</p>
<p>This is just dumb. MINI a transportation company? NO! They are a car company. Because this isn’t miniss sweet spot (its not a car), they will outsource production, and margin stacking will screw the pricing. Also, how many of those 15k who awe waiting for it will buy when it comes in at $750+? And what does carrying this do to the limited storage space of many of the Mini models. Also, I question the logic of putting a “last mile” solution into one of the model lines with the smallest footprint. This makes more sense for larger cars where inner city parking is difficult, and carrying it doesn’t get rid of what limited storage the car already offers.</p>
<p>I wish MINI would put more effort into solving real problems for the car, like the too small gas tank in the F56 series than these cute solution to unreal problems.</p>
<p>“when it comes in at $750+”</p>
<p>Guessing more like $2500-3500 (or more) based on the specs. Price a Go-Ped ESR for perspective.</p>
<p>They are thinking outside the box. Are they going to sell millions of these? Probably not. That said, coming up with fresh ideas and showing them to people to see what they think beats doing the same thing over and over again and having people say it’s getting old. I like it.</p>
<p>No thanks, not for me.</p>
<p>when we said we wanted MINI to go smaller, we didn’t mean this.</p>
<p>If a) reasonably priced, and b) has some means of locking it to a bike rack… I can name 1,000 ppl who would buy this today! (1,001 if you count me!)</p>
<p>But they could already buy an electric scooter, and they haven’t bought one yet. So take the responses with a grain of salt.</p>
<p>Except you can’t buy a scooter like this from a well-known brand name, and even the ones that are available aren’t this visually appealing.</p>
<p>My point is that if they want a high end electric scooter, then they, or at least some, would own one form of the tech already. Not many Razor E300s on that campus, as they all ride “bikes and longboards”. So, where are the early adopters who are hacking electric scooters, or using other escooter offerings that would give any marketeer a hope for commercial success? Will being stylish and folding be enough of a differentiator to create a .market where there is none now? Personally, I don’t see it…. Especially with the MINI premium pricing.</p>
<p>A lower priced trans offering would need to sell in volumes that are larger than the car volume to get economies of scale to make the line worth carrying at all, so thee have to sell 100k+ per year in the us alone to make the product viable. They would be lucky to vet a 5% take rate. 5k units a year in the US wount pay for the overhead on the product line. This as pretty basic business 101 stuff. MINI knows this.</p>
<p>I agree. There are already so many options in this category – from bikes to scooters – that it’s inconceivable to think MINI can change existing behavior with something like the Citysurfer. At any price.</p>
<p>And they could carry 40 lbs to their class and sit it next to their chairs.</p>
<p>Segway seems to have this market covered.</p>
<p>Segway’s only market at this point is tour companies, malls, and factory facilities. They’re all b2b sales. It never caught on as a consumer product, mostly because they’re very expensive and you look dorky riding one. It’s too bad though, because they’re a hell of a lot of fun to ride.</p>
<p>Something like this could offer all that same utility, but without the major dork factor. A Segway also weighs nearly 100 lbs, making this much easier to live with.</p>
<p>Here in Chicago, something like this would be so perfect. One could flow pretty seamlessly between bike lanes and sidewalks and cover some serious urban ground in a hurry. Being able to fold it up and haul it on/off the train, or up the elevator to the office is a major bonus too.</p>
<p>I’d also use the hell out of this as pit bike-type runabout every time I’m at Road America, Autobahn Country Club, Blackhawk or Barber. Was already considering tracking down a used Segway for this, but would so much rather have this. Hell, I could toss this on the back of a motorcycle.</p>
<p>So yeah, for anything south of $4k, this is pretty much “Shut up and take my money.”</p>
<p>Also, those rims. Love those rims.</p>
<p>I have had long-term plans to build something exactly like this for the past couple years (have a deep project backlog at this point), so if this just came to market that’d be so much easier.</p>
<p>Sounds cool. Run numbers to get a unit volume that will pay for a marketing campeighn. With a relatively small gross profit per unit, you need to sell a lot of units to pay the freight.</p>
<p>I go to tracks as well. 10%-20% of track attendees have powered pit transportation. And they drive cars that use gas, there is no waiting for a charge, just put in you quart of gas and go. So between limited range, charge time issues, and price, this would be lucky to get 10% of the track junkies who use powered pit scooters. This is a statistically insignificant number of unit sales, Evan if it is hitting your personal sweet spot.</p>
<p>I’m thinks ng that this will go the way of the last MINI scooters.. An idea that some nimrod thought would play with the young urbanites. They were wrong before and they are wrong now.</p>
<p>I had a Schwinn brand scooter almost exactly like this when I was a kid. It didn’t have the electric motor or disc brakes, but the overall form was close to what is shown here.</p>
<p>I don’t know why, but I kind of want one.</p>