MINI USA Receives Two 2015 ALG Residual Value Awards
Owners love their MINIs for many reasons, but the practical reasons among those include MINI’s low depreciation and high resale value. However you do not have to take our word for it as MINI USA just received two Residual Value Awards from ALG. The MINI Hardtop won top honors in the Premium Compact Class while the MINI Countryman is projected to hold it’s value better over three years than any other Subcompact Utility Vehicle. ALG has been projecting residual values for nearly nearly 50 years and has been awarding honors for the top performers for the past 15 years of which MINI USA has been no stranger, winning many times.
Official Release:
MINI USA today announced that the company has received two Residual Value Awards from ALG, the analytics division of TrueCar, Inc., and the industry benchmark for projecting future vehicle values and depreciation data. The awards were given to the MINI Hardtop and the MINI Countryman models in the Premium Compact Car and Subcompact Utility Vehicle categories, respectively.
“The MINI Hardtop and MINI Countryman are both premium vehicles and the most popular models among the MINI product line,” said David Duncan, Vice President MINI of the Americas. “The new MINI Hardtop offers standard safety and technology features that were once limited to luxury vehicles, while the MINI Countryman continues to be one of the safest vehicles in its segment winning the IIHS Top Safety Pick for the fourth year in a row.”
The annual ALG Residual Value Awards honor the vehicles and brands that are predicted to retain the highest percentage of their original price after a conventional three-year period. ALG recognizes 26 vehicles with segment awards, along with two brands representing the Mainstream and Premium sectors of the industry. This year’s awards are based on 2015 model year vehicles.
“MINI models have won a number of Residual Value Awards over the years, largely due to the iconic styling and the brand’s sales strategies,” said Larry Dominique, President of ALG. “Buyers are willing to pay a price premium for MINI products because of their distinctive style and great driving experience, and the Countryman adds lots of utility to that equation.”
Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand, and pricing and marketing strategies represent key factors that impact ALG’s residual value forecasts.
