While the covers have just been thrown off the new 2015 MINI JCW and MINI’s marketing blitz has already begun. In the JCW’s first video we find Tony Hawk and French rally driver Guerlain Chicherit (yes the car who attempted to break the long jump record in a MINI) racing around the streets of LA. Why is it important to watch? For one this is the first we’ve heard of the new car. And from what we get from the video, it would seem MINI has taken the exhaust tuning very seriously. Secondly this is the first time we’ve seen the new car in motion and driven in anger.

Click through and check it out.

And for a bonus, here’s the full 12 minute documentary on Guerlain Chicherit’s record jump from earlier this year. It’s also well worth a watch if you haven’t seen it.