P90155190-2015-Paceman-R61[Chris Harris on why every car brand is obsessed with building every kind of car](http://jalopnik.com/why-every-car-brand-is-obsessed-with-building-every-kin-1688464984):

>Every CFO on the planet will now laugh at my naiveté, but would it really be impossible for a company like BMW to make 500,000 cars a year, cars it wanted to produce and which squared with the brand image it has carefully cultivated for decades, and still make good money? I can’t see why it would be impossible.

Interesting opinion but we already know the answer; automakers just have to.