The 2016 Clubman is only a few weeks away from making its public debut, but MINI’s PR effort is already in full force. To support the launch of the F54 and unveil the creative process behind the new car, MINI is running a series of video shorts called The Cultural. The first one showcases director Andre Saraiva and tattoo artist Scott Campbell. Make sure to watch the clip until the end to see a new interpretation of the legendary MINI logo.
**Official Press Release from [NOWNESS](https://www.nowness.com/series/the-cultural/scott-campbell-this-is-my-way-mini-clubman):** Bringing together old friends and downtown devotees, MINI has created The Cultural, a series of shorts examining the inspirations and processes of notable creative people.
In the first, graffiti artist and director Andre Saraiva heads to New York and the Brooklyn loft of celebrated tattooist and visual artist Scott Campbell, who explains the impetus behind his often controversial work.
Campbell is a strong believer that “the more you stray from your instincts, the further you get from yourself and who you are,” and his affinity for tattoo art has much to do with the relationship between body and mind, and the intimacy that the work entails with his clients.
All of the films in the series ascribe to the idea that our biggest decisions in life should be made by following our gut instincts. #GoWithYourGut
<p>I work at a dealer, and I was told MINI is getting rid of “black” in all their ads and marketing. And i notice that the end of that video was all white with a different logo too. It’s the beginning of the end 🙁 The black with vibrant colours is a MINI staple, how or why the hell would they change it :(</p>
<p>Took the teaser shot and simply cranked up the brightness. Looks like the taillights are sticking out, but proportionally speaking nowhere as bad as F56/55 IMHO. A bit bummed about the window frames like F55.</p>
<p>Yup window frames are there like the Countryman.</p>
<p>Maybe my vision has gone really bad but when in the video do we see this shot?</p>
<p>The picture is not from the video, but from here <a href="http://www.mini.com/gowithyourgut/" rel="nofollow ugc">http://www.mini.com/gowithyourgut/</a></p>
<p>That. (grabbed from another site but I believe they are coming from same source image)</p>
<p>NOOOOO frames! … Also it really looks like 17″ or larger wheels are a MUST!</p>
<p>From that picture I really get a wagon sense, which I love. But it makes me wonder how long before they stop selling it in the US…</p>
<p>I don’t know much about Wagon Scene in the US. Do you say that because wagons are not popular in the US? Sounds like we just love SUVs and nothing else. :p</p>
<p>Reminds me of the failure of the original Infinity add campaign.</p>
<p>If I was expecting the family to grow, needing transport for more than 2 people on a regular basis, or really really needing the AWD, I’d probably go for the new Clubman rather than 4 Door Hatch or Countryman. Currently I have no plan of such use cases so I’ll sit this one out. My 2011 JCW tuned R56S is still going strong.</p>