MINI’s First Clubman Commercial is Out
MINI’s marketing team is firing on all cylinders today for the release of the new Clubman. Next up, the first commercial. Click through for the full one minute spot.
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MINI’s marketing team is firing on all cylinders today for the release of the new Clubman. Next up, the first commercial. Click through for the full one minute spot.
<p>Ok that has me sold … looks gorgeous.</p>
<p>That sounds like the $40,000 theme song. (I am so glad that the doors open and close.)</p>
<p>Since my gut has gotten bigger in the past 13 years, I might just need to go with my gut. ;-)</p>
<p>Yeah. Doesn’t translate well does it?</p>
<p>The size/weight is very close to our 2006 Subaru wagon so it actually may be a possibility for our big car depending on pricing..</p>
<p>Looks amazing! Best F** MINI by far.</p>
<p>Looks fantastic! From what I’ve seen of the interior, it’s really going to be on another level compared to MINIs of past.</p>
<p>Two things:</p>
<p>1) Why would they make the commercial of a rendered Clubman?</p>
<p>2) Can you guys comment on the new typeface/flat logo? Is this an intro to MINIs new branding?</p>
<p>1) Fairly certain it’s an actual car
2) Yes, it is part of the re-branding strategy</p>
<p>Unless it’s an autonomously driving car, and it’s using some new shiny, grey tire material, it’s absolutely a render. There’s no driver in it, once it starts moving.</p>
<p>There’s also never a reflection of the camera or crew, despite everything else in the scene reflecting nicely on the bodywork.</p>
<p>We published something earlier today on that topic.</p>
<p>Looks really nice, but it also looks like the F56 still has the most generous (and window frame-less) doorway for easy ingress/egress. That said, I’m really struggling to see the point of the F55 once this thing lands on dealer lots.</p>
<p>F55 will probably be several $K cheaper, and be have more gokart handling.</p>
<p>Quite right. UK base prices for the F54 – which include delivery, plates and VAT @ 20% are as follows:-</p>
<p>F54 Cooper – £19,995
R54 S – £22,755</p>
<p>F55 Cooper – £16,085
R55 S – £19,440</p>
<p>The base F54 Cooper Clubman is around 24% more expensive than the base F54 Cooper 5-door, and the base F54 S is some 17% more than the base F55 S 5-door.</p>
<p>What I don’t understand is why Mini used the Clubman and not Clubman S in their ad. They usually tend to not use the S models in commercials or print ads which is baffling to me. Brands tend to want to use their more aggressive model when advertising and say the lower price point the entire series starts at but Mini and BMW never show say the 335i, they opt for the 328i which is less sporty. Same here where the Clubman S is surely far more sporty</p>