MINI USA sales continued their climb in August, up 2.1% over last August, to 5,109 units. While the August year-on-year growth seems small at only 103 units, it looks much better when one considers that the US Light Vehicle sales numbers were DOWN by 0.6. Unlike BMW that benchmarks against its natural competition (Mercedes-Benz and Audi), MINI has no brand that is as similar in market offerings. FIAT is probably the closest in line-up, and FIAT only grew 0.8%. Subaru, another brand with a very loyal following, was up 4.9%, but they have such a different set of products that it’s hard to make anything of that! The VW division had an awful month, down 8.1%. At least they didn’t do as bad as Scion and Smart who really tanked, down 37% and 53.7% respectively!
Looking at the breakdown of MINI models, the 4-doors grew, even though the Countryman numbers look bad. Oddly, the Twins did more than double last August sales, to a combined total of 478 units. And the current Clubman inventory seems to be almost gone, with just 1 sale registered in the entire month!
Official Release: “Even without Labor Day weekend as part of the month, the solid August results for both BMW and MINI continue to prove the strength of consumer demand and underscore the momentum BMW Group has shown throughout this year,” said Ludwig Willisch, President and CEO, BMW of North America.
MINI Brand Sales
For August, MINI USA reports 5,109 automobiles sold, an increase of 2.1 percent from the 5,006 sold in the same month a year ago. Year-to-date, MINI USA sales are 40,560 vehicles, a 16.0 percent increase from the same period last year.
MINI Pre-Owned Vehicles
In August, sales of MINI NEXT (certified pre-owned) were 1,134 vehicles, up 3.5 percent over August 2014, with a year-to-date gain of 25.6 percent to 7,925 cars over the same period in 2014. Total MINI Pre-Owned sales were 2,696 cars, an increase of 5.3 percent from August 2014. Total MINI Pre-Owned sales for the first eight months were 18,205, a 7.0 percent increase from the same period in 2014.