MINI USA had another solid month of growth, up 4.6%. While this is less than the US Light Vehicle improvement of 15.7%, one must keep in mind that four of the MINI models are pretty much on their way out (The Clubman is waiting for the release of the new model and the Paceman, Coupe and Roadster are being put out to pasture). While MINI USA managed to find yet one more Clubman to sell (same as last month), there is no inventory for this model until the new Clubman ships.
MINI has no natural competitors like parent company BMW has with Audi, MB and somewhat Lexus, so it’s hard to find other automotive benchmarks to compare to. Scion had a good month up 56.7%, but this was after an atrocious August. Smart USA managed to ship 2 more units than the same month last year, but that totaled only 750 cars. FIAT, with the closest lineup to MINI, only managed a 1.1% monthly year-on-year increase. (As a side note, pretty much the bulk of FCAs growth is coming from the Jeep brand.)
Looking at it another way, despite the de-facto death of four models, the basic 3 door hatch grew 50.7%, and combining the two 4-door models (Cooper /S Hardtop 4 Door and Countryman) we see that 4-door sales were up significantly as well: 2,354 last month vs 1,908 last year, a 22.9% increase.
Overall, the brand is doing very, very well. When the new Clubman comes on line, this growth trend should increase substantially.
Official Release: Woodcliff Lake, NJ – October 1, 2015…
BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported September sales of 31,022 vehicles, an increase of 4.1 percent from the 29,806 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are 294,930 vehicles, a 6.9 percent increase from the same period last year.
MINI Brand Sales
For September, MINI USA reports 4,414 automobiles sold, an increase of 4.6 percent from the 4,219 sold in the same month a year ago. Year-to-date, MINI USA sales are 44,974 vehicles, a 14.8 percent increase from the same period last year.
MINI Pre-Owned Vehicles
- In September, sales of MINI NEXT (certified pre-owned) were 904 vehicles, up 16.3 percent over September 2014, with a year-to-date gain of 24.6 percent to 8,829 cars over the same period in 2014.
- Total MINI Pre-Owned sales set a September record with 2,140 cars, an increase of 4.4 percent from September 2014.
- Total MINI Pre-Owned sales for the first nine months were 20,345, a 19.6 percent increase from the same period in 2014.