MINI Sales on Pace for All Time High
Not only is MINI on pace to sell more than since its relaunch in 2001, it’s edging close to the all-time record of MINIs sold in one year. Given the high level of competition and the high levels of engineering and costs associated with the automotive sector, it’s an incredible achievement 14 years after re-launching the brand.
In 1971 at the height of the first incarnation’s popularity, 318,475 Minis were delivered to customers. As of November 30th MINI has sold 302,091 vehicles. Given monthly sales trend we’d expect global MINI sales to end up around 330,000.
How does that figure compare to recent years? As it turns around pretty well.
– 2010: 234,175
– 2011: 285,060 (Countryman launches)
– 2012: 301,526
– 2013: 305,030
– 2014: 302,183 (F56 launches with supply constraints)
– 2015: 302,091 (as of November 30th)
The four door hatch (F55) and the standard hatch (F56) have have more than taken up the slack as the Countryman has become a bit long in the tooth. With the Clubman hitting dealerships in ernest in January, 2016 could be even better.
But for now all eyes will be on that sales report that comes out January 1st.
<p>The original Mini, launched in late 1959, was a remarkable little car developed by BMC on a shoestring budget. The new BMW MINI launched in late 2001, was by contrast developed on a huge budget. Despite that, both cars found very similar numbers of customers around the world, year on year, during their respective first fourteen years of production. Not only that, both cars achieved one million, two million and three million production totals in their respective seventh, eleventh and thirteenth years of production.</p>
<p>First 14 Years Of Production – Mini vs MINI</p>
<p>Launch – 19,749 vs 24,980
Year 1 – 116,677 vs 144,119
Year 2 – 157,059 vs 176,465
Year 3 – 216,087 vs 184,357
Year 4 – 236,713 vs 200,428
Year 5 – 244,359 vs 188,077
Year 6 – 221,974 vs 222,875
Year 7 – 231,694 vs 232,425 (1 million production)
Year 8 – 237,227 vs 216,538
Year 9 – 246,066 vs 234,175
Year 10 – 254,957 vs 285,060
Year 11 – 278,950 vs 301,526 (2 million production)
Year 12 – 318,475 vs 305,030
Year 13 – 306,937 vs 302,183 (3 million production)
Year 14 – 295,186 vs 302,901 (MINI 11 Months YTD)</p>
<p>This year, MINI is on target to overtake Mini’s historical sales record, but it will have taken fourteen years of MINI production, and no less than three subsequent reincarnations of MINIs to achieve this. Mini, on the other hand, remained largely unchanged throughout its entire forty one years of production</p>