Despite the US slowdown MINI sales continued on a tear worldwide in August up 10.3% with a total of 22,575 cars delivered. The brand’s biggest growth drivers are the MINI Clubman, with 36,687 sold worldwide so far this year, and the new MINI Convertible – which achieved sales growth of 148.0% in August (2,153)
Combined monthly sales of BMW and MINI in Europe totalled 62,653 in August, up 6.3% compared with the same month last year. Year-to-date sales in the region are up 10.1% with a total of 685,328 vehicles delivered. All markets in the region have contributed to this year’s strong growth with many achieving double-digit growth including Italy (51,444 / +16.7%), Spain (35,634 / +20.1%) and Scandinavia (34,370 / +15.5%).
Sales of BMW and MINI vehicles in Asia also saw strong growth last month with a total of 59,047 vehicles delivered to customers in August (+13.8%). In the first eight months of the year, a total of 476,777 BMW and MINI vehicles were sold in Asia, an increase of 8.1% compared with the same period last year. The region’s biggest market, Mainland China, achieved a 9.4% increase compared with the first eight months of last year, with a total of 329,972 vehicles sold so far this year. Year-to-date sales in many other markets in the region also show strong growth – Japan (46,713 / +8.8%) and South Korea (39,392 / +10.4%) are just two examples.
As we’ve reported previously, sales of BMW and MINI in the Americas decreased 4.4% in August compared with the same month last year, with a total of 38,200 vehicles delivered to customers in the region. Year-to-date sales of BMW and MINI vehicles in the region total 298,821, which is down 7.0% compared with the same period last year. While August sales are up in Canada (3,575 / +8.0%) and Mexico (2,976 / +25.5%), the increasingly competitive market in the USA has seen deliveries for the month decrease by 7.2% (30,500).
<p>We should not expect a revival in the fortunes of MINI USA just yet. The surplus in global oil markets will last for longer than previously thought, persisting into late 2017 as demand growth slumps and supply proves resilient, the International Energy Agency (IEA) said earlier this week.</p>
<p>World oil stockpiles will continue to accumulate through 2017, a fourth consecutive year of oversupply, according to the IEA. Consumption growth sagged to a two-year low in the third quarter this year, as demand faltered in China and India, while record output from OPEC’s Gulf members is compounding the glut.</p>
<p>MINI GLOBAL SALES YTD vs MINI USA SALES YTD</p>
<p>2013: 192,966 vs 44,329 = 22.97%
2014: 175,658 vs 34,969 = 19.91%
2015: 211,826 vs 40,560 = 19.15%
2016: 223,913 vs 34,887 = 15.58%</p>