Worldwide MINI Sales Up 6.1% For the Year
While MINI USA sales took at hit in April, the MINI sales worldwide continued to reach record levels with a total of 83,059 units sold during the first three months 2017. That number represents a new first-quarter sales volume record for the MINI brand (2016: 78,311 units; +6.1%).
The new MINI Clubman reported a significant rise, with deliveries to customers increasing to 14,830 units up an impressive 21.8%. Makes sense to us as it represents the best value of the entire range.
First-quarter sales of the new MINI Convertible tripled to 7,705 units (2016: 2,553 units). With 47,530 units sold, the MINI 3 and 5 door models matched their previous year’s performance (2016: 47,396 units; +0.3%).
The Countryman will be impacting sales noticeably in the 2nd quarter onward to it’ll be interesting to see how that canabalizes Clubman sales and/or brings new folks into the brand – especially in the US and China.
<p>MINI global sales are indeed booming year on year, but that doesn’t tell the full story. Almost all car makers worldwide have been experiencing record sales year on year, many at a greater rate than the BMW Group, which consequently has been losing market share.</p>
<p>The UK is a good example. For some time, the MINI Hatch (Hardtop) has consistently been the eighth best selling car in the UK, but over the past twelve months it has dropped to tenth place, having been overtaken by the VW Polo – its nearest premium Supermini rival – and the Mercedes A Class.</p>
<p>TOP TEN UK BEST SELLING CARS:</p>
<p>Ford Fiesta – 43,162
Ford Focus – 27,307
Vauxhall Corsa – 23,765
Nissan Qashqai – 23,501
VW Golf – 22,261
Vauxhall Astra – 21,261
MB C Class – 19,238
VW Polo – 18,253
MB A Class – 15,865
MINI Hardtop – 15,417</p>
<p>Year-to-date sales of MINI brand vehicles are up 3.6% compared with the same period last year with a total of 110,643 delivered to customers around the world in the first four months of the year. The brand’s main growth drivers so far this year are the MINI Cabrio (10,871 / +86.2%) and the MINI Clubman (19,203 / +16.9%). April sales at MINI were down 3.0% (27,588) on last year’s extremely high level.</p>