We’re two years away from the debut of the all electric MINI E hatch and even BMW isn’t sure how it will sell – especially in the US. Gas prices are low and distances are far. Those are a few of the reasons cited by some as to why BMW’s generally excellent i3 has failed to sell in sizable numbers IN North America. But in our mind it may also be the car itself.
Just before the i3’s engineering was finalized the BMW board made the decision to add an optional small power plant to act as a generator giving owners the ability to gas up and effectively extend the range. This option (known as REX) had the unfortunate side effect of limiting the amount of batteries that could fit in the all electric i3. The result was a $45k car that could barely get 80 miles on a charge in real world driving. That figure got substantially better with the 2017 i3 which was updated with more dense batteries (we saw over 130 miles at times). But it pales in comparison to the Chevrolet Bolt which costs 20k less and gets 238 miles to a charge.
The result? Last month’s i3 sales were down almost 60% from the year prior and are clearly not trending positively. But what must be puzzling for BMW is the i3’s sales outside of the US market make it the best selling premium electric car worldwide.
So this all begs the question – can the all electric MINI E be successful? Would you consider one? If so, what type of range and price are you looking for?
Let us know in the comments…