MINI at the Frankfurt IAA 2017 will consist of a spectacularly designed two-level display area. The star of the show will likely be the new MINI E concept which will preview all the all electric MINI destined for a late 2019 debut. Guests will be able to experience the diversity of the brand in the different worlds of its five MINI models: the MINI three-door, MINI five-door, MINI Convertible, MINI Clubman and MINI Countryman.


Visitors will be invited to immerse themselves more fully in the different worlds and linger at the booth, which will also offer a special highlight: a smoothie kiosk of the kind that might be found at a street food festival. Located in the MINI Convertible area, this will offer visitors healthy refreshment as they explore the MINI exhibition. Totally MINI, totally gentlemanly and totally in keeping with the spirit of our time, the upper storey of the MINI area will feature another unique and unexpected attraction: here, in the MINI Clubman area, a barbershop will offer male visitors a 30-minute styling and grooming session. Appointments can be made on the spot.