MINI USA Sales Continue their Trend Downward for July
MINI USA sales continued their trend downward for July with a decrease of 34.2 percent from the 4,296 in the same month a year ago. While there are some sales/production constraints at play with these numbers it’s clear that the US lack of appetite for small cars is taking its toll on the brand.
Even MINI Certified Pre-Owned was down last month 16.5 percent from July 2018. Total MINI Pre-Owned sold 2,585 vehicles which was a decrease of 11.9 percent from July 2018.
<p>Ugh. So tired of the gigantic SUVs I’m surrounded by every day. We bought a 60th Anniv in manual in July, we’re trying to do our part!</p>
<p>MINI USA should think about lowering their interest rates…..BMW and most other brands are offering 0% now. Every little bit helps…….insanity to offer 3.49% and think that is ok.</p>
<p>BMW doesn’t have 0% nor do any credit unions I know of. Only banks like Nissan Financial are offering something like that.</p>
<p>Actually BMW is offering and has been offering 0.9% for X1 and X2’s (a direct competitor or comparable to the Countryman) and in July for example, Subaru (including the Outback), Ford Escape, Jeep Compass, Toyota, Chevy, Kia all have offers of 0% on certain models. This makes a difference</p>
<p>You’re right. I forgot about the 0.9% since the X1 was on stop sale until last week and we haven’t had anyone buy an X2 in like 3 months. Most of our customers aren’t financing for 60 months or less though so they wouldn’t get the 0.9 anyway. MINI is too expensive to be competitive in the marketplace.</p>
<p>I happen to like the 4 dr, hardtop, although some find the styling controversial. I am an R60 owner, and would not buy the current Countryman as it is just too big for me, however the 4 dr is very close to my R60 dimensionally and with a JCW tuning option it would be a screamer.
Has anybody noticed the performance of the 4Dr hardtop? It is doing solid volume and is the ONLY model not in precipitous decline. I am curious as to thoughts on why this may be the case.</p>
<p>Despite the drop in overall sales, both for July and YTD, like it or not the Countryman is still the best selling MINI in the US. BMW Passenger Car sales continue to hemorrhage and, as is the norm by now, Light Trucks are still overwhelmingly the best sellers with the X3 the best selling BMW in the US by a big margin. Unsurprisingly, the Clubman ‘Wagon’ continues to languish at the bottom of the pile.</p>
<p>‘UKL’ BASED USA SALES JULY vs YTD 2019</p>
<p>F60 985 (-42.9%) vs 7370 (-34,1%)
F56 740 (-14,6%) vs 5033 (-12.1%)
X1.. 700 (-61.4%) vs 8836 (-51.1%)
X2.. 686 (-50.4%) vs 6508 (-11.5%)
F55 464 (-33.1%) vs 3546 (-03.3%)
F57 379 (-32.6%) vs 2589 (-30.3%)
F54 259 (-42.3%) vs 1872 (-29.0%)</p>
<p>How about the fact that the Countryman outsold both the X1 and X2? Seriously though, I haven’t heard a single peep from MINI about winning JD Power Best-in-class (APEAL – most liked car) for not one but two 2019 MINI models – the hardtop and Countryman. All I’ve seen this past week is press coverage and promos on The MINI SE which won’t even be here for six to eight more months and a few blurbs about the JCW Clubman and Countryman. There isn’t even a press release from BMW/MINI on the JD Power results yet and they came out 10 days ago. Success has smacked MINI USA in the face and it’s like they don’t even want to acknowledge it.</p>
<p>Hot on the heels of the agreement to supply Jaguar Land Rover with V8, 6 & 4 cylinder ICEs and co-develop electric motors, it is now understood that BMW is also in discussion to share its FAAR platform with JLR to underpin a new small Jaguar SAV and a Crossover Coupé and no less than three small Land Rover SAVs.</p>
<p>BMW benefits from an estimated 500,000 additional annual sales of its FAAR platform, and JLR benefits by not having to invest billions in development costs for a brand new small platform – a win win for both companies. The FAAR platform will also underpin the next generation big MINI SAVs and Crossover Coupés.</p>