Global MINI Sales continued to push upward in September. A total of 37,786 units reached customers in the month, an increase of 2.9%. That’s notable given the highly competitive segment MINI is playing in these days. Further the brand has changed course over the last couple of years focusing on profitable sales rather than all-out numbers sold.
Leading the way is the Mini Countryman with growth of almost 20%. Still the numbers aren’t all good. Year-to-date sales have totaled 261,024 units – down -1.8% from 2019 at this time.