2019 MINI USA Sales – The Final Numbers Are In
2019 MINI USA sales are in and as expected the numbers are down. But first let’s take a look at December.
For the month MINI USA reported 2,310 vehicles sold, a decrease of 17.4 percent from the 2,797 in the same month a year ago. For the year 2019 MINI sales decreased by the same amount, 17.4 percent. Total units sold were 36,092 compared to the 43,684 vehicles sold in 2018.
2019 MINI USA Sales: Pre-Owned Vehicles
MINI Pre-Owned sales were also down but not as much. MINI’s CPO program sold 930 vehicles, a decrease of 5.9 percent from December 2018. Total MINI Pre-Owned sold 2,341 vehicles, a decrease of 4.9 percent from December 2018.
It’s no surprise that sales are down for the year. While we saw a small bounce back for a few months, the automotive market has been dominated by large trucks and SUVs thanks for cheap gas and plenty of easy borrowing. Where does that leave MINI USA? As we heard in several interviews throughout the year, focused on profit and delivering the right products to the US.
We suspect that these sales trends will also result in a larger crossover in the product portfolio in the next generation car as well as some interesting shorter-term revisions. And for 2020 the all-electric Mini Cooper SE and revised Countryman (coming later in the year) should help in various ways.
<p>however.. remember when the 2020 JCW CTM/CBMs were announced/released.. sales bump… 😉 sadly.. the rest of the small SUV/CUV makers realized that their prev offerrings where so underpowered.. i want MotoringFile to do a RAV4 300HP vs 2020 JCW Countryman review.. i feell that would be EPIC!!! its the matchup i want cuz i cross shopped a RAV4 before the PHEV 300HP version announcement.. but.. me.. yea… i am who i am and that is a MINI FANBOY. ;)</p>
<p>love my MF.. i wish i could write as well as you all do and had access to MINI like you do. btw.. Amazon Alexa in the 2020 JCW Countryman is SO BROKEN.. can you pass that up??? please? i’m an uber geek.. and yea.. can’t get Alexa working at all since owning but yet code my MINI via OBDII scanner and Bimmercode in advanced mode.. i rock an iPhone 11 Pro, 2020 JCW CTM w/all check boxes in builder and can’t get this to work. all other aspects are working (carplay, bt audio, bt sms/texts, contacts, mini connected remote features.. i have no way to escalate my issues… possible next article for MF.. how car companies do need real tech support, feedback/bug bounties/ways to submit issues/bugs that someone will actually take seriously.. as a geek that knows tech.. i hate it when the issue is in the app/programming but no one at the company will listen/even acknowledge/fix. /rant ;)</p>
<p>I want a Mini Countryman and have been looking at them for about a year, but they are so overpriced for what you get. I’ve been a Mini owner since 2002 and on my third Mini and owned one of the first Mini when they came out in 2002. But then I started to look around more in-depth at the Subaru Forester and the difference in price and what you get versus the Countryman is mind blowing. The Forester has a top of line Touring edition for about $35-$36 and that has the best all wheel drive system on the road, heat steering wheel/heated front and rear seats, and the eyesight safety system as standard. To get a loaded MINI you would have to spend $43-$44 and the safety system on a Mini doesn’t compare nor does it have half the tech or utility and space a Subaru offers. You can’t even get side traffic warning on a MINI. Sadly, there is good chance I give up my Mini and go to Subaru this year and it will be a very tough and sad decision but dollar for dollar the Countryman does not offer the same value based on its over inflated price.</p>