Head of MINI USA Michael Peyton is seeing very positive signs with the electric MINI Cooper SE. In an interview with Automotive News, Peyton went into detail on the early success. “We’ve got more than 700 deposits on the new model — 54 percent of whom are new to the brand,”
Where is this interest coming from? Jeep, BMW, and Volkswagen owners, Peyton said.
Interestingly demand hasn’t been limited to the coasts as some thought. Of the brand’s 121 dealers, 97 have taken pre-orders for the SE. In total MINIUSA is expecting to sell about 2,000 units in the U.S. by the end of this year.
As a quick refresher, the front wheel drive electric motor generates 181hp and 199 lb.-ft. of torque enabling the new MINI Cooper SE to go from 0 – 60 mph in 6.9 seconds and achieve a top speed of 93 mph.
Range is one of the more controversial aspects of the electric MINI Cooper SE. MINI takes care to mention that this car is created for urban environments. Designed for cities is also another way of saying the range of this car isn’t Tesla like, but the 110 miles quoted by the EPA isn’t the whole story. In my time with the car, I drove equal parts city and highway, and came away with at least 125 miles of range (on a 60 degree day). And while we’ve seen major differences in the BMW i3 in cold temps, the engineers responsible for the MINI Cooper SE promised me that that large delta doesn’t exist on this car thanks to the newer generation batteries and the way the car manages them.
You can read our written review of the all electric MINI Cooper SE here and watch our first take above. Perhaps even more exciting, you can take your own test drive in late March when they hit US dealerships.