Unsurprisingly MINI USA sales saw a decline for 2020 due to the global pandemic currently wreaking havoc in the US. However sales for Q3 and Q4 gave MINI USA a glimmer of hope as 2021 looks to be a bit more normal as the year progresses.
MINI USA sales totaled 8,549 vehicles in the fourth quarter of 2020, a decrease of 3.6% vs the 8,864 vehicles sold in the fourth quarter of 2019. While that number is technically negative, it’s not as bad as many of us had feared given the severity of the COVID pandemic over the last few months.
The relative strength of Q4 sales helped to dampen the overall decrease for 2020. In total MINI USA’s 2020 sales decreased 22.4% for a total sales of 28,138 compared to the 36,272 vehicles sold in 2019.
Looking at the chart to the left it’s interesting to point out the strength of the F56 hatch in Q4. MINI’s cheapest (and some would say best) model fared well despite all that happened over the last several months. What’s even more interesting is that this model is now over seven years old and expected to see another refresh late next year.
MINI Certified Pre-Owned sales were 2,175 vehicles during the fourth quarter of 2020, a decrease of 21.2% from the same quarter a year ago. For the full year 2020, MINI Certified Pre-Owned sales were 9,488, a decrease of 25% from the 12,648 vehicles sold in 2019.
Total MINI Pre-Owned sales were 5,310 vehicles during the fourth quarter of 2020, a decrease of 22.6% from the same quarter a year ago. For the full year 2020, Total MINI Pre-Owned sales were 22,426, a decrease of 24.6% from the 29,761 vehicles sold in 2019.