The innovative MINI Yours customized program has shut down. While the more typical MINI Yours program (which includes higher quality and more innovative designed pieces) is continuing, this highly customized part of the program has ceased for 2021.
The MINI Yours customized program features several highly personalized options leveraging 3D printing and other innovative production methods. The result was a level of specificity in design and customization not seen outside of bespoke manufactures.
The program allowed MINI customers to design personalized inlays for the side scuttles, trims for the passenger side in the interior, LED door sills and LED door projectors. Customers could select and design the parts on a new online customizer specially developed for the options.
The individualized products were manufactured using innovative production procedures such as 3D printing and laser lettering. The result was individually designed products will be delivered within just a few weeks.
Perhaps the best part was that the customer can do this more than once. This also ensured that if the vehicle is sold later, the individualized components can be exchanged.