MINI USA has launched a new campaign centered around love. Or MINI love stories to be exact. Here’s the idea. MINI USA wants to hear about those out there that have come together thanks to MINI. Whether it be the cars, the events or just a chance meeting at a dealer. MINI wants to hear about these stories. Here’s what you can do
Submissions for #MINILoveStories kicks off on Valentine’s Day, Sunday, February 14, and will be accepted through March 12. The couples will then be highlighted in conjunction with Great Lovers Day on April 2 on all MINI USA social channels. All you have to do is share your story using the the #MINILoveStories hashtag!
OFFICIAL RELEASE: MINI Love Stories
On the occasion of Valentine’s Day, MINI USA is calling on couples who met because of MINI to share their stories as part of the MINI Love Stories initiative. MINI USA, a brand known for bringing people together through its passionate owner community, is interested in collecting these stories to highlight the MINI spirit and community is all about love: love of driving, love of each other and love of the road.
From February 14th to March 14th, MINI USA is asking MINI owners who met because of MINI, or MINI has played a significant role in their relationship, to share their stories via social media with the hashtag #MINILoveStories. A member of the MINI USA team will be in touch shortly after to hear more about their story.
“At MINI, love runs deep. Our owners are passionate about their cars, they love to drive, they love to get together and rally, and sometimes they even fall in love with each other! Their mutual love of MINI brought them together and keeps their bond strong,” said Rah Mahtani, Brand Communications Manager, MINI USA. “We’ve even had several weddings take place at our owner events throughout the years. We know there are a lot of these stories out there and we want to hear them!”
MINI couples can share anecdotes by video, photos or text. These stories will be collected and showcased to the MINI community on Great Lovers Day on April 2 and later this year as part of a broader campaign that highlights the joy and happiness that comes with of being part of the MINI community.
An overarching theme of the #MINILoveStories initiative is that we are all different, but we are better together. The ethos of MINI has always been to express individuality, which has built a strong community of people with their own perspectives united by a common interest, their MINIs. And MINI has always had a strong connection with love: just look at some stories from past MINI TAKES THE STATES events!
Submissions for #MINILoveStories kicks off on Valentine’s Day, Sunday, February 14, and will be accepted through March 12. The couples will then be highlighted in conjunction with Great Lovers Day on April 2. Keep an eye on MINI USA’s social channels for updates.