MINI USA has worked together with the National Day Archives to create an official National Day of Motoring and a corresponding event called MINI Together. The event helps to take the place of MTTS (which has been delayed until 2022) by creating individual driving events, an app based experience and a scavenger hunt. The concept is designed to bring the community together in place of a large-scale event. Read on for the official details.
MINI USA today announced the official declaration of July 24 as National Day of Motoring to celebrate the American road trip and encourage people to get out and enjoy the open road. To celebrate this declaration, MINI USA will host a nationwide rally experience for MINI owners called MINI Together. The event combines three unique elements, which includes an individual driving experience, a digital app-based experience with tasks, trivia and a scavenger hunt, followed by a national virtual get-together of participants at the end of the day.
The rally will take place on July 24, 2021 – the first official National Day of Motoring. The MINI Together event will rally MINI owners from across the U.S. to drive a self-curated road trip. The event is designed to give the MINI community an opportunity to rally while also complying with national and local guidelines to reduce the risk of COVID-19.
“Our customers buy a MINI because it’s fun to drive and comes standard with friends,” said Patrick McKenna, Department Head of Marketing, Product and Strategy, MINI USA. “With MINI Together, we felt this was the perfect opportunity to provide a modern twist to the traditional road rally so that our beloved MINI Community can come together safely.
Through the nationwide network of participating MINI dealerships, MINI Together rally participants will check in and start the scavenger hunt-based game experience using a specially developed app. Drivers will complete smile-inducing tasks—such as “get lost and have fun doing it”. At the end of the day, the community will come back together for a virtual evening event hosted by Mike Peyton, Vice President and Chief Motorer of MINI USA.
With 65% of all MINI owners as pet owners, MINI USA is also working with Best Friends Animal Society as its charity partner for MINI Together. A charity partner with MINI USA since 2013, Best Friends Animal Society is a leading animal welfare organization dedicated to ending the euthanizing of dogs and cats in American animal shelters. Participants of MINI Together will have the opportunity to fundraise, with prizes awarded for top fundraisers and the scavenger hunt, will include “Best Friends” tasks and trivia.
The National Day of Motoring has been established as a day to celebrate the institution of driving and getting out to enjoy the open road with family and friends. For over 60 years, MINI has made cars that are fun to drive. In fact, “fun to drive” is the number one reason people buy a MINI according to customer shopping data. The MINI owner community is another draw to the brand. Many owners are known to join together through MINI clubs and dealer driving events to enjoy motoring in the company of like-minded MINI fans.
The submission by MINI USA to the National Day Archives was approved earlier this month and other national day calendar applications are in progress. Registration for MINI Together will open on June 15, 2021. Learn more at minitogether.miniusaevents.com