His Royal Highness toured the site’s assembly hall, where he was able to meet some of the 130 apprentices, as well as staff who were closely involved in integrating the manufacturing of the MINI Electric onto the standard production line, making Oxford the first BMW Group plant in the world to build fully electric and combustion cars on the same line. The MINI Electric was launched internationally in 2020 and has been so warmly received by customers that production will double in 2021. The Prince of Wales drove a MINI Electric off the production line as part of his visit. He was also introduced to members of the MINI team whose families have worked at the plant over a number of generations, across the decades.
Peter Weber, Managing Director, Plant Oxford said: “It was an absolute honour and pleasure to welcome HRH The Prince of Wales to the heart of the MINI brand here in Oxford and we were delighted that he could join us to mark this important manufacturing milestone. Over the past twenty years, the commitment and passion of our associates, nearly a quarter of whom were with us when the first car rolled off the line in 2001, has helped to strengthen MINI’s reputation around the world. It’s fantastic for this special celebration to have been be recognised with such a memorable royal visit. It was a real highlight to see His Royal Highness drive one of our MINI Electrics off the production line today.”
MINI Plant Oxford has been at the heart of its community for over 108 years and employs over 3700 highly-skilled employees and apprentices, who together build 1000 MINIs a day – one every 67 seconds.
MINI will be the first BMW Group brand to go fully electric by the early 2030s. Plant Oxford has played a pivotal role in making MINI production more sustainable over the past 20 years and will continue to do so as it plays an important part in BMW Group’s strategy to reduce emissions from its production plants globally by 80 per cent by 2030, compared to 2019.