MINI USA Sales Up 10% for Q3 Lead by the Countryman
MINI USA sales are continuing their big increase in sales for 2023. The brand saw a 10.1% increase in sales in Q3 of 2023. That equates to 7,900 cars sold compared to 7,198 cars sold in Q3 of 2022. But looking at the entire year things are even more impressive.
With products that are the better part of a decade old, you’d be right to assume MINI Sales in the US would be lagging as the market looks to what’s coming. Yet that’s not at all what we’re seeing. For 2023 MINI USA has thus far seen a 18.7% increase with 22,769 vehicles sold compared to 19,185.
Leading the way was a massive increase in Countryman sales with a 71.8% increase in sales for the quarter. That’s help offset the 285 decrease in the two door hardtop and 10% drop in Clubman sales.
Countryman Q3 sales were not only up 71.8%, but also up year on year 43.4%. Even more impressive are the Q3 2023 sales figures for the BMW X1; up a whopping 1,125% on the previous X1 Q3, and up 196% year on year.
This is a good omen for the U25 MINI Countryman, which will not only be built exclusively on the same production line, and sharing the same platform as the new BMW X1 and X2, but will also be assembled by the same robots at random, with all the different parts arriving ‘just in time’. I still find that impressive.
The U25 Countryman, is a very attractive and hunky looking compact SUV, and it is going turn on customers, old and new, like never before. I just hope that the Leipzig assembly plant has sufficient capacity to meet its demand. I won’t be at all surprised if some are subsequently exported in CKD form (Complete Knocked Down) for local assembly in various parts of the world, as was the case with the R60 Countryman.
This is quite fascinating for such an aged product. Perhaps people are grabbing the F60’s before they are all gone in anticipation for the U25 generation. We all know that MINIACS have a difficult time with big changes. I can say with confidence that just within my circles of friends and acquaintances, that a great deal of people have ordered a manual F56 once the news broke.
They almost all splurged for the JCW variant because…..why settle for anything less? Especially when its the last of its kind.
Great news for MINI. It shows BMW that it’s still a viable brand. I hope they can keep the momentum going right into their EV transition.