The German version of the J01 MINI Cooper configurator is live! The site went live late yesterday giving us our first look at all of the new MINI colors, options and trim packages. What is also tells us is how MINI intends to group options into Trims and pricing of it all. It all points to a new strategy for how you’ll configure MINIs in the future.
The Trim Strategy
As you can see above the new J01 MINI Cooper EV will have two models at launch the Cooper E and the Cooper SE. Each will have trims Essential, Classic, Favoured and JCW. Which each of those trims you can see MINI is limiting choices like color, wheels and interior materials as well. This isn’t a new move by MINI but it’s clearly leaning into the trim being the most important decision as you begin to spec your new MINI Cooper.
J01 MINI Cooper & Countryman EV Pricing
Now let’s talk about pricing for a moment. For those in the US looking at these numbers and doing quick calculations, you’ll likely be a bit concerned. Don’t be yet as EU pricing doesn’t translate 1:1 to US pricing as there are several things built into that price that the US doesn’t have.
It’s important to remember that MINI has yet to formally comment on US availability for the J01 MINI Cooper. However we do know from our sources that MINI USA intends to bring the car to the US once UK production commences in 2026.
The Countryman is another story as we do know it’s coming to the US in the second half of 2024. While the same disclaimers apply here as well, we do expect pricing to rise given that the Countryman has both grown in size and what it offers. We expect the ICE powered Countryman (which will likely be the volume seller in the US) will be priced lower than what you see here as well.
The J01 MINI Cooper EV Range Varies Based on Options
Until now we’ve just seen one number of range on the Cooper E and Cooper SE. Now we get to see how options impact the range. While the stock Cooper SE will get 250 miles of range. The same car in JCW trim will only see 240 due to the wider tires and extra aero package. While that’s not a massive change it’s worth understanding the impact of those options if you’re looking to maximize range.
Head over to MINI.de and MINI.co.uk and let us know what else you find!
The J01 2025 MINI Cooper EV Configurator (English)
The Entire New MINI Family
Things kicked off with the new J01 MINI Cooper electric and U25 MINI Countryman (electric & ICE) publicly debuting at the Munich Motor Show last week. While MINI hasn’t confirmed production timing, our sources have confirmed that the J01 will go into production this fall in China and will be sold in Europe, Asia and South America initially.
The J01 MINI Cooper electric and U25 MINI Countryman will be followed by the internal combustion U25 Countryman which will be shown later this year. Then we’ll see the heavily revised F56 morph into the F66 internal combustion MINI Cooper, built in Oxford. This will be MINI’s answer to all those who want a Cooper but aren’t ready for electric. Finally in 2024 we’ll see the all electric MINI Aceman crossover which effectively takes the place of the beloved MINI Clubman. Built initially in China, the small crossover (roughly the size of the original MINI Countryman) will expand with Oxford production in 2026.
|The New MINI Family||Drivetrain||Pricing||Start of Production|
|J01 MINI Cooper E||Electric||32,900€||11/2023|
|J01 MINI Cooper SE||Electric||36,900€||11/2023|
|U25 MINI Countryman C||ICE (Petrol)||39.900€||11/2023|
|U25 MINI Countryman D||ICE (Diesel)||42.900€||11/2023|
|U25 MINI Countryman E||Electric||43.500€||03/2024|
|U25 MINI Countryman S ALL4||ICE (Petrol)||45.900€||11/2023*|
|U25 MINI Countryman SE ALL4||Electric||49.500€||03/2024*|
|U25 MINI John Cooper Works Countryman ALL4||ICE (Petrol)||56.500€||03/2024*|
|F66 MINI Cooper||ICE (Petrol)||TBD||07/2024*|
|F66 MINI Cooper S||ICE (Petrol)||TBD||07/2024*|
|F66 MINI Cooper JCW||ICE (Petrol)||TBD||11/2024*|
|F65 MINI Cooper 5 Door||ICE (Petrol)||TBD||07/2024*|
|F65 MINI Cooper S 5 Door||ICE (Petrol)||TBD||07/2024*|
|F67 MINI Cooper Convertible||ICE (Petrol)||TBD||TBD*|
|F67 MINI Cooper S Convertible||ICE (Petrol)||TBD||TBD*|
|J05 MINI Aceman||Electric||TBD||TBD|
|J05 MINI Aceman S||Electric||TBD||TBD|
For more coverage of the new generation MINI released today, check out the following articles and videos.
MINI Cooper EV: Premier | MINI Cooper EV: Hands-On Review | MINI Cooper EV: Video Review
MINI Countryman EV: Premier | MINI Countryman EV: Hands-On Review | MINI Countryman EV: Video Review
New MINI Family: 1st Look Video | MINI Circular Display & MINI OS9 Hands-On Review