MINIUSA Brings Its Heritage To Life With “The Inner Drive Campaign”
MINIUSA has taken the wraps off of its latest marketing campaign called the Inner Drive. It’s the re-telling of the story many of us...
MINI USA Debuts New Marketing Campaign focused on the Drive
MINI USA is on its own again. After years of MINI global defining the marketing direction, MINI USA has stepped out on its own...
MINI Survey Dissects Needs of the Millennial Car Buyer
MINI has been busy. While sales are down, the brand has been not only working on future product but trying to better understand the...
MINI USA Teams with Labrinth in New Commercial
Looking to market its most popular vehicle, MINI USA has teamed up with British singer-songwriter Labrinth for a new commercial. The spot, created by...
Give more this Holiday season – OutMotoring.com is here to help
(This sponsored post is part of an ongoing series coming from our friends at OutMotoring.) Be kind. Be generous. Be good. This Holiday season...
MINI USA to Offer On-Demand Test Drives via Twitter
Official Release: MINI USA today announced a new collaboration with Twitter which allows MINI to offer potential customers the first ever, on-demand test drives...
Opinion: It’s Not Called MINI Cooper – It’s Called MINI!
The term MINI Cooper has become the brand name for MINI in the US and it drives us at MF crazy. Let’s back up...
MINI USA Launches Created in a Countryman Marketing Campaign
Official Release: MINI USA today launched the new “Created in a Countryman” creative campaign to help showcase the spacious and versatile cargo space of...
A Look Back at MINI USA and BSSP’s Greatest Hits: Hammer & Coop
Over the years BSSP and MINI USA have collaborated on some pretty memorable campaigns ranging from original video content to publicity stunts involving Porsche....
BSSP Resigns as MINIUSA Begins Search for a New Ad Agency
Big news in the advertising world today as BSSP has formally resigned the MINIUSA account after 11 years. Via Adage: “This has been a...