MINI Marketing Archives

Apr 1, 24Apr 1, 24

A Look Back at the Best MINI April Fools Pranks

It’s April Fools’ Day and MINI once again has skipped the festivities. But we’ve got you covered with some of the brand’s greatest hits over the last 20 years. While there have...

A Look Back at MINI Mavericks – An Early Ad Campaign From MINI USA

The Not So MINI Puzzle – For Those Waiting for Their MINIs

MINI and the IAA Mobility 2021: #BIGLOVE

MINIUSA Showcases Updated Models in Looking Glass Bus and AR Experience

MINI USA is getting back to its old ways of interesting and unconventional marketing tactics. Today the brand is take the wraps off a campaign that features a “Looking Glass Bus” and...

May 28, 21May 28, 21

MINI Marketing Official News

MINIUSA Brings Its Heritage To Life With “The Inner Drive Campaign”

MINIUSA has taken the wraps off of its latest marketing campaign called the Inner Drive. It’s the re-telling of the story many of us know in a new and fascinating way. The...

Feb 12, 20Feb 12, 20

MINI Marketing Video

MINI USA Debuts New Marketing Campaign focused on the Drive

MINI USA is on its own again. After years of MINI global defining the marketing direction, MINI USA has stepped out on its own with a new marketing campaign that feels a...

Nov 14, 19Feb 8, 20

MINI Marketing Official News

MINI Survey Dissects Needs of the Millennial Car Buyer

MINI has been busy. While sales are down, the brand has been not only working on future product but trying to better understand the future of the industry. Or more specifically millennial...

Mar 5, 19

F60 Countryman | 2016 - 2024 MINI Marketing Video

MINI USA Teams with Labrinth in New Commercial

Looking to market its most popular vehicle, MINI USA has teamed up with British singer-songwriter Labrinth for a new commercial. The spot, created by MINI’s ad agency Pereira & O’Dell, features Labrinth...

Jan 17, 19Jan 28, 19

From Our Sponsors MF Advertising Message Sponsorship

Give more this Holiday season – OutMotoring.com is here to help

(This sponsored post is part of an ongoing series coming from our friends at OutMotoring.) Be kind. Be generous. Be good. This Holiday season we join with you as we focus on...

Nov 22, 18Dec 6, 18

MINI Marketing Official News

MINI USA to Offer On-Demand Test Drives via Twitter

Official Release: MINI USA today announced a new collaboration with Twitter which allows MINI to offer potential customers the first ever, on-demand test drives and delivery to their home or office via...

Oct 31, 18Oct 31, 18

MINI Marketing Opinion

Opinion: It’s Not Called MINI Cooper – It’s Called MINI!

The term MINI Cooper has become the brand name for MINI in the US and it drives us at MF crazy. Let’s back up for a moment. Most of us know that...

Oct 25, 18

F60 Countryman | 2016 - 2024 MINI Marketing

MINI USA Launches Created in a Countryman Marketing Campaign

Official Release: MINI USA today launched the new “Created in a Countryman” creative campaign to help showcase the spacious and versatile cargo space of the 2019 MINI Countryman. To do so in...

Sep 12, 18Sep 12, 18

MINI Marketing Video

A Look Back at MINI USA and BSSP’s Greatest Hits: Hammer & Coop

Over the years BSSP and MINI USA have collaborated on some pretty memorable campaigns ranging from original video content to publicity stunts involving Porsche. Today we’re looking back at a video series...

Mar 21, 17Mar 21, 17