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Marketing

Marketing Official News

The Not So MINI Puzzle – For Those Waiting for Their MINIs

Ordering a MINI today is an exercise in patience. Not unlike when the car debuted in 2002, MINI USA is seeing long wait times...

by MF Staff 7 months agoJul 12, 22
Marketing Official News

MINI and the IAA Mobility 2021: #BIGLOVE

OFFICIAL RELEASE BIGLOVE is the MINI way of showing how two small words can inspire positive action. Ever since the brand was born in...

by Gabriel Bridger 1 year agoSep 9, 21
50th Anniversary F57 Convertible Marketing

MINIUSA Showcases Updated Models in Looking Glass Bus and AR Experience

MINI USA is getting back to its old ways of interesting and unconventional marketing tactics. Today the brand is take the wraps off a...

by MF Staff 2 years agoMay 28, 21
Marketing Official News

MINIUSA Brings Its Heritage To Life With “The Inner Drive Campaign”

MINIUSA has taken the wraps off of its latest marketing campaign called the Inner Drive. It’s the re-telling of the story many of us...

by MF Staff 3 years agoFeb 12, 20
Marketing Video

MINI USA Debuts New Marketing Campaign focused on the Drive

MINI USA is on its own again. After years of MINI global defining the marketing direction, MINI USA has stepped out on its own...

by Gabriel Bridger 3 years agoFeb 8, 20
Marketing Official News

MINI Survey Dissects Needs of the Millennial Car Buyer

MINI has been busy. While sales are down, the brand has been not only working on future product but trying to better understand the...

by Gabriel Bridger 4 years ago
F60 Countryman Marketing Video

MINI USA Teams with Labrinth in New Commercial

Looking to market its most popular vehicle, MINI USA has teamed up with British singer-songwriter Labrinth for a new commercial. The spot, created by...

by MF Reader 4 years agoJan 28, 19
From Our Sponsors MF Advertising Message Sponsorship

Give more this Holiday season – OutMotoring.com is here to help

(This sponsored post is part of an ongoing series coming from our friends at OutMotoring.) Be kind. Be generous. Be good. This Holiday season...

by MF Staff 4 years agoDec 6, 18
Marketing Official News

MINI USA to Offer On-Demand Test Drives via Twitter

Official Release: MINI USA today announced a new collaboration with Twitter which allows MINI to offer potential customers the first ever, on-demand test drives...

by Gabriel Bridger 4 years agoOct 31, 18
mini cooper
Marketing Opinion

Opinion: It’s Not Called MINI Cooper – It’s Called MINI!

The term MINI Cooper has become the brand name for MINI in the US and it drives us at MF crazy. Let’s back up...

by Gabriel Bridger 4 years ago
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