MINI Marketing Archives

Oct 30, 25Oct 29, 25

MINI’s Halloween Trick: The Ghost Car That’s Haunting Cities

This Halloween, MINI is pulling off one of its cheekiest stunts yet—by dressing up as the one thing it considers truly terrifying: a Waymo. MINI’s latest campaign takes aim at the rise...

MINI USA Activates in Austin with Sports Illustrated and Charlie Cooper

MINI USA and Barry’s Partnership Makes MINI the Official Car of Summer Workouts

Agents of Fun: MINI’s Spy Thriller Campaign Pairs Jack Lowden & the New JCW Cooper

MINI Marketing

MINI USA Crashes the NYC Auto Show—With Billboards, British Wit, and a Plane

In a move that feels more 2002 than 2025 (and we mean that as a compliment), MINI is rolling out a bold, irreverent campaign that cuts through the polished platitudes of the...

Apr 16, 25Apr 16, 25

MINI Marketing

(H)AIR BY MINI – The Perfect Accessory for Open Top Motoring

April 1. MINI has announced (H)AIR by MINI: a groundbreaking haircare line designed for effortless, air-dried styles—perfectly enhanced by the open-air drive of your MINI convertible. The new line offering two exciting...

Apr 1, 25Apr 1, 25

MINI Marketing

A Look Back at the Best MINI April Fools Pranks

It’s April Fools’ Day and while MINI has a new (hilarious) offering, we wanted to take a look back at the brand’s greatest hits over the last 20 years. While there have...

Apr 1, 25Apr 1, 25

MINI Marketing

A Look Back at the Best MINI April Fools Pranks

It’s April Fools’ Day and MINI once again has skipped the festivities. But we’ve got you covered with some of the brand’s greatest hits over the last 20 years. While there have...

Apr 1, 24Apr 1, 24

1st Gen MINIs | 2001-2007 MINI Marketing R50 Two-Door Hardtop (Cooper) R53 Two-Door Hardtop (Cooper S)

A Look Back at MINI Mavericks – An Early Ad Campaign From MINI USA

After weeks of new MINI news we wanted to dig into the MotoringFile archives for a blast from the past. Behold the MINI Maverick trading cards from the MINI Maverick campaign. Mavericks...

Aug 1, 23Aug 1, 23

MINI Marketing Official News

The Not So MINI Puzzle – For Those Waiting for Their MINIs

Ordering a MINI today is an exercise in patience. Not unlike when the car debuted in 2002, MINI USA is seeing long wait times for those who are ordering their cars from...

Jun 24, 22Jul 12, 22

MINI Marketing Official News

MINI and the IAA Mobility 2021: #BIGLOVE

OFFICIAL RELEASE BIGLOVE is the MINI way of showing how two small words can inspire positive action. Ever since the brand was born in 1959, MINI has been all about doing more...

Sep 9, 21Sep 9, 21

50th Anniversary F57 Convertible MINI Marketing

MINIUSA Showcases Updated Models in Looking Glass Bus and AR Experience

MINI USA is getting back to its old ways of interesting and unconventional marketing tactics. Today the brand is take the wraps off a campaign that features a “Looking Glass Bus” and...

May 28, 21May 28, 21

MINI Marketing Official News

MINIUSA Brings Its Heritage To Life With “The Inner Drive Campaign”

MINIUSA has taken the wraps off of its latest marketing campaign called the Inner Drive. It’s the re-telling of the story many of us know in a new and fascinating way. The...

Feb 12, 20Feb 12, 20

MINI Marketing Video

MINI USA Debuts New Marketing Campaign focused on the Drive

MINI USA is on its own again. After years of MINI global defining the marketing direction, MINI USA has stepped out on its own with a new marketing campaign that feels a...

Nov 14, 19Feb 8, 20