MINI Marketing Archives

Apr 16, 25Apr 16, 25

MINI USA Crashes the NYC Auto Show—With Billboards, British Wit, and a Plane

In a move that feels more 2002 than 2025 (and we mean that as a compliment), MINI is rolling out a bold, irreverent campaign that cuts through the polished platitudes of the...

(H)AIR BY MINI – The Perfect Accessory for Open Top Motoring

A Look Back at the Best MINI April Fools Pranks

A Look Back at the Best MINI April Fools Pranks

A Look Back at MINI Mavericks – An Early Ad Campaign From MINI USA

After weeks of new MINI news we wanted to dig into the MotoringFile archives for a blast from the past. Behold the MINI Maverick trading cards from the MINI Maverick campaign. Mavericks...

Aug 1, 23Aug 1, 23

MINI Marketing Official News

The Not So MINI Puzzle – For Those Waiting for Their MINIs

Ordering a MINI today is an exercise in patience. Not unlike when the car debuted in 2002, MINI USA is seeing long wait times for those who are ordering their cars from...

Jun 24, 22Jul 12, 22

MINI Marketing Official News

MINI and the IAA Mobility 2021: #BIGLOVE

OFFICIAL RELEASE BIGLOVE is the MINI way of showing how two small words can inspire positive action. Ever since the brand was born in 1959, MINI has been all about doing more...

Sep 9, 21Sep 9, 21

50th Anniversary F57 Convertible MINI Marketing

MINIUSA Showcases Updated Models in Looking Glass Bus and AR Experience

MINI USA is getting back to its old ways of interesting and unconventional marketing tactics. Today the brand is take the wraps off a campaign that features a “Looking Glass Bus” and...

May 28, 21May 28, 21

MINI Marketing Official News

MINIUSA Brings Its Heritage To Life With “The Inner Drive Campaign”

MINIUSA has taken the wraps off of its latest marketing campaign called the Inner Drive. It’s the re-telling of the story many of us know in a new and fascinating way. The...

Feb 12, 20Feb 12, 20

MINI Marketing Video

MINI USA Debuts New Marketing Campaign focused on the Drive

MINI USA is on its own again. After years of MINI global defining the marketing direction, MINI USA has stepped out on its own with a new marketing campaign that feels a...

Nov 14, 19Feb 8, 20

MINI Marketing Official News

MINI Survey Dissects Needs of the Millennial Car Buyer

MINI has been busy. While sales are down, the brand has been not only working on future product but trying to better understand the future of the industry. Or more specifically millennial...

Mar 5, 19

F60 Countryman | 2016 - 2024 MINI Marketing Video

MINI USA Teams with Labrinth in New Commercial

Looking to market its most popular vehicle, MINI USA has teamed up with British singer-songwriter Labrinth for a new commercial. The spot, created by MINI’s ad agency Pereira & O’Dell, features Labrinth...

Jan 17, 19Jan 28, 19

From Our Sponsors MF Advertising Message Sponsorship

Give more this Holiday season – OutMotoring.com is here to help

(This sponsored post is part of an ongoing series coming from our friends at OutMotoring.) Be kind. Be generous. Be good. This Holiday season we join with you as we focus on...

Nov 22, 18Dec 6, 18

MINI Marketing Official News

MINI USA to Offer On-Demand Test Drives via Twitter

Official Release: MINI USA today announced a new collaboration with Twitter which allows MINI to offer potential customers the first ever, on-demand test drives and delivery to their home or office via...

Oct 31, 18Oct 31, 18