After weeks of new MINI news we wanted to dig into the MotoringFile archives for a blast from the past. Behold the MINI Maverick trading cards from the MINI Maverick campaign. Mavericks...
MINIUSA has taken the wraps off of its latest marketing campaign called the Inner Drive. It’s the re-telling of the story many of us know in a new and fascinating way. The...
MINI USA is on its own again. After years of MINI global defining the marketing direction, MINI USA has stepped out on its own with a new marketing campaign that feels a...
MINI has been busy. While sales are down, the brand has been not only working on future product but trying to better understand the future of the industry. Or more specifically millennial...
Looking to market its most popular vehicle, MINI USA has teamed up with British singer-songwriter Labrinth for a new commercial. The spot, created by MINI’s ad agency Pereira & O’Dell, features Labrinth...
(This sponsored post is part of an ongoing series coming from our friends at OutMotoring.) Be kind. Be generous. Be good. This Holiday season we join with you as we focus on...
Official Release: MINI USA today announced a new collaboration with Twitter which allows MINI to offer potential customers the first ever, on-demand test drives and delivery to their home or office via...
The term MINI Cooper has become the brand name for MINI in the US and it drives us at MF crazy. Let’s back up for a moment. Most of us know that...
Official Release: MINI USA today launched the new “Created in a Countryman” creative campaign to help showcase the spacious and versatile cargo space of the 2019 MINI Countryman. To do so in...
Over the years BSSP and MINI USA have collaborated on some pretty memorable campaigns ranging from original video content to publicity stunts involving Porsche. Today we’re looking back at a video series...
Big news in the advertising world today as BSSP has formally resigned the MINIUSA account after 11 years. Via Adage: “This has been a difficult decision for the agency. Over the years,...
It’s official – MINI USA has made a change at the top of marketing. Tom Noble has left MINI USA and Pat McKenna is taking over at the top of the marketing...
Official Release: A volleyball player who is a two-time survivor of cancer. A Rugby player who was a “special-ed kid.” A fencer who is Muslim. Meet some of the athletes of this...
Fact: Since 2008 MINI USA’s share of total MINI sales has steadily decreased. Even the raw numbers (courtesy of reader Nick Dawson) are pretty interesting: TOTAL ANNUAL MINI GLOBAL SALES vs TOTAL...
Automotive News caught up with Head of MINI USA David Duncan to chat about all things MINI USA. Top of David’s list was fine-tuning MINI USA’s marketing message with these three goals:...
