A Look Back at the Best MINI April Fools Pranks
It’s April Fools’ Day and MINI once again has skipped the festivities. But we’ve got you covered with some of the brand’s greatest hits over the last 20 years. While there have...
MINI USA Teams with Labrinth in New Commercial
Looking to market its most popular vehicle, MINI USA has teamed up with British singer-songwriter Labrinth for a new commercial. The spot, created by MINI’s ad agency Pereira & O’Dell, features Labrinth...
Give more this Holiday season – OutMotoring.com is here to help
(This sponsored post is part of an ongoing series coming from our friends at OutMotoring.) Be kind. Be generous. Be good. This Holiday season we join with you as we focus on...
MINI USA to Offer On-Demand Test Drives via Twitter
Official Release: MINI USA today announced a new collaboration with Twitter which allows MINI to offer potential customers the first ever, on-demand test drives and delivery to their home or office via...
Opinion: It’s Not Called MINI Cooper – It’s Called MINI!
The term MINI Cooper has become the brand name for MINI in the US and it drives us at MF crazy. Let’s back up for a moment. Most of us know that...
MINI USA Launches Created in a Countryman Marketing Campaign
Official Release: MINI USA today launched the new “Created in a Countryman” creative campaign to help showcase the spacious and versatile cargo space of the 2019 MINI Countryman. To do so in...
A Look Back at MINI USA and BSSP’s Greatest Hits: Hammer & Coop
Over the years BSSP and MINI USA have collaborated on some pretty memorable campaigns ranging from original video content to publicity stunts involving Porsche. Today we’re looking back at a video series...
BSSP Resigns as MINIUSA Begins Search for a New Ad Agency
Big news in the advertising world today as BSSP has formally resigned the MINIUSA account after 11 years. Via Adage: “This has been a difficult decision for the agency. Over the years,...
MINI USA Makes a Change in Marketing Leadership
It’s official – MINI USA has made a change at the top of marketing. Tom Noble has left MINI USA and Pat McKenna is taking over at the top of the marketing...
MINI USA Honors “The Defiants” In New Olympics Campaign
Official Release: A volleyball player who is a two-time survivor of cancer. A Rugby player who was a “special-ed kid.” A fencer who is Muslim. Meet some of the athletes of this...
Why Are MINI USA Sales Are Dropping?
Fact: Since 2008 MINI USA’s share of total MINI sales has steadily decreased. Even the raw numbers (courtesy of reader Nick Dawson) are pretty interesting: TOTAL ANNUAL MINI GLOBAL SALES vs TOTAL...