Is JCW Going Soft or Simply Finding the Right Balance?
For decades, MINI JCW meant something very specific. Loud, stiff, a little unruly, and unapologetically focused on performance and feel over comfort. A MINI JCW was never meant to be the best...
MINI Is Considering Adding BMW’s New iDrive X Later in the Countryman and Cooper Lifecycle
BMW’s new iDrive X system represents a fundamental rethink of in-car technology, anchored by the panoramic vision display and BMW’s next-generation operating system. We recently spent time with the system during a...
Is MINI Preparing to Expand Electric Cooper Production Into Europe?
MINI Cooper EV production could be moving out of China and into Europe as electric MINI sales accelerate across the continent. While EV adoption varies widely by market, Europe has quickly become...
JCW Hits Record Highs as Performance Still Matters in a Changing MINI Lineup
While much of MINI’s 2025 narrative centers on electrification and crossovers, there is another story hiding in plain sight. Performance is not going away. In 2025, MINI John Cooper Works sales increased...
MINI EV Sales Top 100,000 Units in 2025, Reaching 30% of Global Sales
Globally, MINI delivered 105,535 fully electric vehicles, an 87.9 percent increase year over year. For the first time in the brand’s history, electric models accounted for more than 30 percent of total MINI sales, pushing...
The MINI Countryman Is MINI’s Best-Selling Vehicle Globally
For most of its modern history, MINI’s global identity was defined by small cars. Hatchbacks led the volume charts, while larger models played a supporting role. In 2025, that balance decisively shifted....
Did the MINI Cooper Go Too Far With Fabric Interiors?
One of MINI most controversial additions to the Cooper in its 2024 redesign was the fabric dash and door trim. So much so that, when we wrote about the upcoming 2028 MINI...
Global MINI Sales Surge in 2025 as EV Share Grows
MINI closed 2025 with one of its strongest global performances in years, signaling that the brand’s reset is not just a North American story. Worldwide, MINI delivered 288,290 vehicles, an increase of 17.7 percent...
How MINI Changed Its EV Strategy and What It Means for the Brand’s Future
In 2021, MINI made one of the boldest commitments of any legacy automaker, announcing it would become fully electric by 2030. Four short years later, those plans and the models that were...
MINI’s Recycled Knit Interior is Now Award Winning Despite Early Criticism
MINI’s interior material strategy has just received one of the highest validations possible from the industry. The brand’s knitted interior textile has been named the overall winner of the SPE Automotive Award...