Formula E Unveiling Electric MINI Racing Series
Today, Formula E unveiled the NXT Gen Cup, an electric MINI based racing series that will travel the world to support Formula E. The series will include male and female drivers with...
Today, Formula E unveiled the NXT Gen Cup, an electric MINI based racing series that will travel the world to support Formula E. The series will include male and female drivers with...
Recently we’ve begun seeing the first real inventory of the electric MINI Cooper SE at US dealers. It’s the first time since launch that the electric F56 has not only been available...
Today MINI USA is unleashing an all new (and hilarious) AI powered experience promoting the electric MINI Cooper. The digital experience and advertising campaign was done in collaboration with Pereira O’Dell, an...
MINI made headlines in mid-April when it announced the production of its one millionth car of the current generation. And on Wednesday, June 28th, that momentous vehicle was delivered to first time...
MINI USA is urging INI Cooper SE owners to trade in helping to boost low-cost EV inventory. According to USA Today, the move by MINI USA is designed to populate showrooms with...
There’s no way of getting around it. Global politics can be difficult to plan for. The plan for BMW to build all electric MINIs in China (taking advantage of lower costs, and...
Silver Power Systems (SPS), battery analysis company have early findings that show EV battery life degrades faster than previously expected. This was especially present in the BMW i3 they tested which may...
The campaign for the new 2023 MINI Cooper Electric SE kicked off on Earth Day in April starring a cute polar bear character in the passenger’s seat. As things work the polar...
Of all the special editions that MINI is dropping today, none look better to our eyes than the MINI Resolute Edition for the the F55, F56 and F57. Starting with Rebel Green...
The F56 MINI electric didn’t outsell the petrol version but then again MINI doesn’t have the capacity to allow for that. What it did do was nearly double it’s sales with a...
Global MINI sales rose back above the 300,000 mark in 2021 with a total of 302,144 vehicles delivered to customers. that’s more than a 3.3 percent more than in 2020 despite massive...
Weight is the enemy of performance. But where the weight on a car also matters. In the case of the electric MINI Cooper SE, that weight is as low as possible creating...
MINI has been spanning Europe with travel pieces that highlight a MINI model in a different location. For the holiday season, MINI has traveled outside of Europe and to New York where...
MINI USA has released a new survey that points to electric becoming the majority of cars in the US within 15 years. It’s a study that points to younger, more knowledgeable consumers...