MINI USA Introduces MINI Anywhere – A Platform for Buying MINIs Online
MINI USA is introducing an entirely new and digital way to buy MINIs called MINI Anywhere. As a response to COVID and the general...
Global Chip Shortage Could Eliminate A Popular MINI Option
The global chip shortage that’s affecting everything from cars to computers is how now begun to affect MINIs. More specifically MINI has had to...
Small Cars Are Disappearing from the US Making MINIs Once Again Unique
In 2002 with MINI debuted in the US it was the only small premium product in the marketplace. In fact it was arguably the...
Global MINI Sales Up 16% in Q1
With parts of the world still reeling from Covid-19, MINI is seeing some very positive movement globally. Global MINI sales surged 15.9% for the...
Global MINI Sales Up Signifiantly
Global MINI sales are up significantly in 2021. In the first quarter of 2021, a total of 74,683 MINI vehicles were delivered to customers. Despite the...
MINI USA Sales Surge Early in 2021
MINI USA saw dramatically increased demand the first three months of 2021. In total MINI USA sales are up 20% for Q1 0f 2021...
MINI Dealer Service Satisfaction Ranked Best in the US
MINI Dealer Satisfaction has been ranked as the best in the US market according two J.D. Power. MINI scored the highest among mass-market brands...
MotoringFile’s MINI Podcast: Patrick McKenna MINI USA Head of Product
Welcome to MotoringFile’s MINI Podcast A few weeks back I sat down with Department Head or Marketing, Product, Events and Strategy MINI USA to...
Fewer Competitors & Larger Cars Could Lead to More MINI USA Sales
Automotive News recently interviewed Jason Willis, chairman of the Mini National Dealer Council on the group’s outlook for the brand. The key takeaway from...
Global MINI Sales Down 15.8% for 2020
MINI saw a surge in Q3 and Q4 sales which helped to make up ground from a dismal first half of the year. Despite...