Welcome to MotoringFile’s MINI Podcast A few weeks back I sat down with Department Head or Marketing, Product, Events and Strategy MINI USA to talk all things MINI. While this was recorded...
Automotive News recently interviewed Jason Willis, chairman of the Mini National Dealer Council on the group’s outlook for the brand. The key takeaway from the interview is that there’s a big opportunity...
MINI saw a surge in Q3 and Q4 sales which helped to make up ground from a dismal first half of the year. Despite COVID disrupting everything from production to sales, MINI...
Unsurprisingly MINI USA sales saw a decline for 2020 due to the global pandemic currently wreaking havoc in the US. However sales for Q3 and Q4 gave MINI USA a glimmer of...
Brexit continues to cause major headaches for automakers including BMW. The parent of MINI is looking at various options for pricing and production as a no-deal Brexit looms. According to Automotive News...
BMW is seeing dramatically improved market conditions worldwide driven by increasing demand. The result is a € 2.5 billion BMW profit in the third quarter and free cash flow in excess of € 3 billion...
It’s not all doom and gloom for the automotive industry. the 4rd quarter saw MINI sales up 1.9% thanks to a recovering European and Asian markets. One of the key contributors was...
In an about face, MINI has announced that they are reversing the decision to layoff 400 staff in October. According to the Oxford Daily Mail, MINI has changed course on its decision...
MINI is cutting jobs at the Oxford Plant due to slowing demand. According to the BBC MINI is cutting 400 out of the 950 contract jobs at the plant as it looks...
Two thousand and twenty was a year that MINI USA sales were to slowly rebuild with a refreshed product range a simplified ordering process and lower pricing. Unfortunately a complete shutdown to...
