As the automotive press has reported previously, BMW invested so much in the new MINI that they didn't actually expect to turn a profit within the first production cycle of the car....
From MINI PR: Demand for the MINI is still robust three and a half years after its market launch in July 2001. Sales rose from the already high level of last year...
MINIUSA has out paced last year's sales numbers by a mere 22 cars. While most car companies would be happy to equal the numbers of a previously successful year one has to...
