Official Release: More than any other vehicle brand, the MINI brand is a statement of personal style and inspires customers all over the world. Constantly reinventing the brand through attractive products, innovation,...
Official Release: An emotional, authentic brand, with attractive products and distinctive brand communications: The systematic realignment of the MINI brand is proving a success. In the current Best Global Brands ranking compiled...
This is the question many of us have been asking for years now. But now with the UKL platform, that change might be upon us. We’ve had this debate on Whiteroofradio several...
A few weeks ago we tipped you off to the upcoming subtle rebranding of the MINI identity. As it turns out that was just the tip of the iceberg. Today MINI is...