MINI Brand Value Climbs to a $5 Billion Valuation
Official Release: More than any other vehicle brand, the MINI brand is a statement of personal style and inspires customers all over the world....
MINI’s Brand Strength Dramatically Increases According to Interbrand
Official Release: An emotional, authentic brand, with attractive products and distinctive brand communications: The systematic realignment of the MINI brand is proving a success....
F54 Clubman F55 Four-Door Hardtop F56 3rd Gen MINI // 2014-2022 F56 Two-Door Hardtop F57 Convertible F60 Countryman MF Feature
Can MINI Grow Its Brand Without Losing Its Fans?
This is the question many of us have been asking for years now. But now with the UKL platform, that change might be upon...
MINI Re-Brands & Re-Aligns its Strategy with an Eye On Car-Sharing
A few weeks ago we tipped you off to the upcoming subtle rebranding of the MINI identity. As it turns out that was just...