
MINI Brand Value Climbs to a $5 Billion Valuation
Official Release: More than any other vehicle brand, the MINI brand is a statement of personal style and inspires customers all over the world....
Official Release: More than any other vehicle brand, the MINI brand is a statement of personal style and inspires customers all over the world....
Official Release: An emotional, authentic brand, with attractive products and distinctive brand communications: The systematic realignment of the MINI brand is proving a success....
This is the question many of us have been asking for years now. But now with the UKL platform, that change might be upon...
A few weeks ago we tipped you off to the upcoming subtle rebranding of the MINI identity. As it turns out that was just...