Skip to content
  • F66/U25/J01 Era
  • F56 Era
  • R56 Era
  • R50 Era
  • Reviews
  • JCW
  • Motorsport
  • Podcast
  • F66/U25/J01 Era
    • F66 MINI Cooper (ICE)
    • F65 MINI Cooper 5 Door (ICE)
    • F67 Cooper Convertible (ICE)
    • U25 MINI Countryman (ICE & Electric)
    • J01 MINI Cooper (Electric)
    • J02 MINI Aceman (Electric)
  • F56 Era
    • F56 Two-Door Hardtop
    • F55 Four-Door Hardtop
    • F54 Clubman
    • F57 Convertible
    • F60 Countryman
  • R56 Era
    • R56 Two-Door Hardtop
    • R55 Clubman
    • R57 Convertible
    • R58 Coupe
    • R59 Roadster
    • R60 Countryman
    • R61 Paceman
  • R50 Era
    • R50 Two-Door Hardtop (Cooper)
    • R52 Convertible
    • R53 Two-Door Hardtop (Cooper S)
MotoringFile
  • Reviews
    • All Reviews
    • MotoringFile Garage
  • JCW
    • JCW (All Articles)
    • JCW GP
  • Motorsport
    • All Motorsports
    • MINI Challenge
    • Continental Tire SportsCar Challenge
    • Countryman Dakar
    • Countryman WRC
    • Endurance
  • Podcast
MotoringFile
MotoringFile
  • F66/U25/J01 Era
    • F66 MINI Cooper (ICE)
    • F65 MINI Cooper 5 Door (ICE)
    • F67 Cooper Convertible (ICE)
    • U25 MINI Countryman (ICE & Electric)
    • J01 MINI Cooper (Electric)
    • J02 MINI Aceman (Electric)
  • F56 Era
    • F56 Two-Door Hardtop
    • F55 Four-Door Hardtop
    • F54 Clubman
    • F57 Convertible
    • F60 Countryman
  • R56 Era
    • R56 Two-Door Hardtop
    • R55 Clubman
    • R57 Convertible
    • R58 Coupe
    • R59 Roadster
    • R60 Countryman
    • R61 Paceman
  • R50 Era
    • R50 Two-Door Hardtop (Cooper)
    • R52 Convertible
    • R53 Two-Door Hardtop (Cooper S)
  • Reviews
    • All Reviews
    • MotoringFile Garage
  • JCW
    • JCW (All Articles)
    • JCW GP
  • Motorsport
    • All Motorsports
    • MINI Challenge
    • Continental Tire SportsCar Challenge
    • Countryman Dakar
    • Countryman WRC
    • Endurance
  • Podcast

Tag: mini brand

Official News

MINI Brand Value Climbs to a $5 Billion Valuation

Official Release: More than any other vehicle brand, the MINI brand is a statement of personal style and inspires customers all over the world....

by Gabriel Bridger 6 years agoSep 26, 17
F54 Clubman

MINI’s Brand Strength Dramatically Increases According to Interbrand

Official Release: An emotional, authentic brand, with attractive products and distinctive brand communications: The systematic realignment of the MINI brand is proving a success....

by Gabriel Bridger 7 years ago
F54 Clubman F55 Four-Door Hardtop F56 3rd Gen MINI // 2014-2022 F56 Two-Door Hardtop F57 Convertible F60 Countryman MF Feature

Can MINI Grow Its Brand Without Losing Its Fans?

This is the question many of us have been asking for years now. But now with the UKL platform, that change might be upon...

by Gabriel Bridger 7 years agoMar 28, 16
Design F54 Clubman Marketing Official News

MINI Re-Brands & Re-Aligns its Strategy with an Eye On Car-Sharing

A few weeks ago we tipped you off to the upcoming subtle rebranding of the MINI identity. As it turns out that was just...

by Gabriel Bridger 8 years ago
  • About MotoringFile
  • BimmerFile
  • Subscribe
  • Advertising
  • Contact
Categories
Archives
Read our Privacy Policy
  • F66/U25/J01 Era
  • F56 Era
  • R56 Era
  • R50 Era
  • Reviews
  • JCW
  • Motorsport
  • Podcast
Gabriel Bridger 2020. All Rights Reserved.
  • F66/U25/J01 Era
    • F66 MINI Cooper (ICE)
    • F65 MINI Cooper 5 Door (ICE)
    • F67 Cooper Convertible (ICE)
    • U25 MINI Countryman (ICE & Electric)
    • J01 MINI Cooper (Electric)
    • J02 MINI Aceman (Electric)
  • F56 Era
    • F56 Two-Door Hardtop
    • F55 Four-Door Hardtop
    • F54 Clubman
    • F57 Convertible
    • F60 Countryman
  • R56 Era
    • R56 Two-Door Hardtop
    • R55 Clubman
    • R57 Convertible
    • R58 Coupe
    • R59 Roadster
    • R60 Countryman
    • R61 Paceman
  • R50 Era
    • R50 Two-Door Hardtop (Cooper)
    • R52 Convertible
    • R53 Two-Door Hardtop (Cooper S)
  • Reviews
    • All Reviews
    • MotoringFile Garage
  • JCW
    • JCW (All Articles)
    • JCW GP
  • Motorsport
    • All Motorsports
    • MINI Challenge
    • Continental Tire SportsCar Challenge
    • Countryman Dakar
    • Countryman WRC
    • Endurance
  • Podcast
  • F66/U25/J01 Era
    • F66 MINI Cooper (ICE)
    • F65 MINI Cooper 5 Door (ICE)
    • F67 Cooper Convertible (ICE)
    • U25 MINI Countryman (ICE & Electric)
    • J01 MINI Cooper (Electric)
    • J02 MINI Aceman (Electric)
  • F56 Era
    • F56 Two-Door Hardtop
    • F55 Four-Door Hardtop
    • F54 Clubman
    • F57 Convertible
    • F60 Countryman
  • R56 Era
    • R56 Two-Door Hardtop
    • R55 Clubman
    • R57 Convertible
    • R58 Coupe
    • R59 Roadster
    • R60 Countryman
    • R61 Paceman
  • R50 Era
    • R50 Two-Door Hardtop (Cooper)
    • R52 Convertible
    • R53 Two-Door Hardtop (Cooper S)
  • Reviews
    • All Reviews
    • MotoringFile Garage
  • JCW
    • JCW (All Articles)
    • JCW GP
  • Motorsport
    • All Motorsports
    • MINI Challenge
    • Continental Tire SportsCar Challenge
    • Countryman Dakar
    • Countryman WRC
    • Endurance
  • Podcast