Official Release: MINI USA is pleased to announce a partnership with the Little Black Pearl Art & Design Academy and Saatchi Art to help promote literacy in Chicago, IL. The partnership, called...
MINI USA had another rough month with sales off 7.2% off when compared to September of last year. To make matters worse, there were 26 sales days this year and only 25...
It’s been another difficult month for MINI in the US. With sales off over 11% in May compared to last year, it wasn’t a good month at all! Especially when the overall...
It was 15 years ago today that a feisty, little- known car company came ashore in the United States and captured the hearts of Americans from coast-to-coast. Since 2002, MINI USA has...
Time flies doesn’t it? 15 years ago today I drove to the local MINI dealer (which opened without ceremony an hour before) and test drove a car that would go on to...
MINI USA ended 2016 down, but far from out. December deliveries were down 7% compared to the same month in 2015, but this is still less of a decline than the 11.1%...
Due to travel conflicts, we couldn’t post the November sales numbers in the context of the industry as a whole. This post is about the November US industry-wide sales trends and how...
In 2014 MINI was busy at work planning a diesel MINI from the US market. Destined to be based on the MINI Clubman SD sold in Europe, it would have had an...
Fact: Since 2008 MINI USA’s share of total MINI sales has steadily decreased. Even the raw numbers (courtesy of reader Nick Dawson) are pretty interesting: TOTAL ANNUAL MINI GLOBAL SALES vs TOTAL...
MINI sales decline continues into April this year, with monthly sales down by 680 units compared to last year. The only real good news for the brand seems to be that the...