Interview: Mike Peyton, Head of MINIUSA on the Future of the Brand
Gabe had the chance to Interview Mike Peyton, VP MINIUSA, recently. If you are fan of MINI from the old days and are part of the “they are ruining the brand” club,...
Introducing MINIUSA Flipped Financing – a New Simplified Buying Process
Big news from MINIUSA today. After a successful test earlier this year the brand is rolling out a dramatically simplified buying program for the US market. For more details on specifics, head...
MINIUSA Releases Pricing and Ordering Guides for its 2019 Trim Levels
The configurator may not be up and running by MINIUSA has officially released pricing and specifications for its new Classic, Signature Iconic 2019 trim levels. These levels or tiers represent a major...
Meet MINIUSA’s New Head of Product
Big news out of MINIUSA this afternoon as the company has completed its search for a new Head of Product Planning & Aftersales. Randy comes from the BMW Group having previously worked...
MINIUSA Sales down a Staggering 27.4% For April
It looks like a tight supply of key models crushed MINIUSA’s chances of matching its sales increase from March. Official News: For April, MINI USA reported 3,481 automobiles sold, a decrease of...
MINIUSA Promotes Two MINI Veterans
Big news from MINIUSA. They have promoted two of the most well respected MINI veterans Pat McKenna and Tom Salkowsky. Congrats to both – can’t wait to see what’s next. Official release:...
MINIUSA Sales Down 8.8% for September
Continuing the trend, MINI USA’s new car sales are down while certified pre-owned sales are up for the month of September. MINI USA reported 4,024 automobiles sold, a decrease of 8.8 percent...
MTTS 2016 – MINI’s Massive Traveling Festival Grows Up While Staying (Mostly) the Same
The 2016 version of MINI Takes the States is not just the largest of all time, participation has more than doubled since the rally last hit the road in 2014. Just consider a...
MINI USA Sales Down 20% for June
The demand for large cars over smaller fuel efficient ones continues to have a major impact on MINI sales. It’s both evident in sales being down but the Countryman six years deep...
MINI Takes the States Registration Now Open
Official Release: MINI USA today announced that registration for MINI TAKES THE STATES 2016 (MTTS) is now officially open. MINI owners looking to participate can now register at MINITAKESTHESTATES.com. The adult registration...