Analysis: MINI Crossover Concept

This one showed up on my radar last week. It’s a great analysis of the R60 Concept by frequent MF commenter Nathaniel Salzman. He took the time to reasearch and post a great analysis of not only the R60, but the MINI brand in general.

I don’t think anybody who’s paying attention can say that a car with MINI’s premium outlook on features, safety, design, and economy, in a 4-door package, with AWD wouldn’t just sell like crazy in the US. It probably won’t be a big hit in Europe, but they’ll probably be lined up around the block to buy them here. This has led to accusations within the MINI enthusiast community that MINI is only making this car to pander to the poor tastes of American car buyers who’ve been brainwashed into this notion that they need off-road capability in their daily commute up the freeway. But is that what MINI is really delivering here? Yes, it’s based on the X1 platform, but that’s simply based off the 1-series BMW sedan. Given the alternatives and MINI’s very cheeky nature, doesn’t a micro-SUV simply make more sense than some sort of small sports sedan? There are tons of those on the market. MazdaSpeed 3, VW Jetta GLI, Honda Civic Si Sedan, Mitsubishi Lancer, and those are just the sporty ones. That’s a pretty crowded market space. But what SUVs of this size range even exist in the US market? The Rav4? The FJ Cruiser? Kind of, but you can’t claim any sort of sports car performance out of either of them. They’re also both still bigger than this MINI SAV will end up being.

Definitely worth reading…

[ MINI Reveals Crossover Concept ] Nathanielsalzman.com

Thanks Nathaniel for letting us share this with the MF readers!