MINI News
MINI will welcome yet another new leader on October 1, 2025, when Jean-Philippe Parain takes over the brand. The move marks the third leadership change for MINI in just over a year,...
MINI is extending BMW Group’s “RELAX. WE CARE.” AI powered service to MINI with the rollout of Proactive Care. The idea is simple but powerful: let the car act like a digital...
Big news for electric MINI owners in the US. IONNA—the powerhouse joint venture backed by BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota—has officially kicked off full-scale national deployment, aiming...
MINI is making a couple of key leadership changes for 2025 in the UK, Europe, and globally. The changes, which begin on January 1st, will simplify parts of MINI’s organizational structure while...
A driving force behind MINI USA and is retiring after a storybook career. Pat McKenna will retire at the close of 2024 marking the end of a career that saw huge success...
MINI is getting a new head of design. If you’ve been following MotoringFile over the years, you’ll know that it’s relatively normal for BMW to cycle designers through different brands and roles....
MINI USA and SiriusXM just announced that all the new MINI models sold in the U.S. will come with SiriusXM with 360L as a standard feature with free access for 12 months....
Stefan Richmann is taking over for Stefanie Wurst as the head of the MINI brand globally. Given all that’s happening at MINI with the complete turn-over in its range, the change seems...
Working with its retail partners across Europe, MINI is rolling out direct sales in Europe starting with three countries; Italy, Poland and Sweden. This is the first step in MINI offering direct...
MINI USA is setting the stage for an important US debut during Climate Week NYC, an annual event celebrating climate initiatives. Their debut is the much-anticipated North American premiere of the all-new...
MINI recently took the highly limited edition MINI Cooper SE Convertible out for a tour of London and wrote a love letter to the city in the process. Tower Bridge, Buckingham Palace,...
The MINI JCW Team is back for 2023 after finishing 2nd in both TC and TCA classes last year. The Indianapolis based team will be running the entire TC and TCA calendar...