MINI USA Is Turning Special Editions Into Sneaker Drops

MINI has been building special editions longer than most of its current buyers have been alive. From the Limited Edition 1000 in 1976 to the 1965 Victory Edition and the Paul Smith collaboration this year, the...

Every MINI Special Edition Coming in the Next 12 Months

MINI has formalized what was previously an ad hoc special edition strategy into something more deliberate. Under the MINI Icon Drops banner, the brand has mapped out eight editions releasing between now...