Worldwide MINI Sales Down 14% for February


MINI’s massive R56/F56 model switch-over is causing a serious lack of inventory. At least that’s what the numbers are telling us. Not only was the US down last month but MINI worldwide was down almost 14%.

February saw 15,975 MINIs delivered to customers (prev. yr. 18,527/ -13.8%). The sales slow-down is due to the model change-over with the new MINI, which will go on sale from mid-March. Sales of the MINI Clubman remain strong: in the first two months of the year, a total of 2,532 vehicles were delivered to customers, an increase of 22.5% on the same period last year (2,067).

In the Americas, a total of 30,490 BMW and MINI vehicles were delivered to customers in February (prev. yr. 30,902/ -1.3%). Sales for the year-to-date rose 1.0% to 56,467 models delivered (prev. yr. 55,923). In the USA, sales for the first two months of 2014 remained stable, with a total of 45,272 deliveries (prev. yr. 45,808/ -1.2%) compared with the same period last year. Sales in Brazil for the year-to-date increased by an impressive 54.0% to 2,420 (prev. yr. 1,571) and deliveries in Mexico in the first two months of 2014 rose by 14.3% to 2,194 (prev. yr. 1,920).

The continuing headwinds in Europe continue to make themselves felt with 60,321 BMW and MINI models delivered in February (prev. yr. 61,253/ -1.5%). Sales for the first two months of 2014 are on a par with the previous year with a total of 111,654 deliveries (prev. yr. 111,870/ -0.2%). Sales in Scandinavia continue to grow significantly, increasing 15.2% compared with the first two months of last year with a total of 6,551 vehicles delivered in the year to date (prev. yr. 5,499).

  • Ben

    The Clubman increase maybe be due to the complete re-design of the favored flavor of the current look! I fell in love with the look and feel. Although only 8 months old now, I’m thinking of ordering another, to park in the garage for weekend/special use!

    • r.burns

      Not really… Clubmans have to get out of halls dealers, often with big discounts

      • ulrichd

        That doesn’t make sense. The new Clubman is still some time away.

        • r.burns

          The old generation just doesn’t match anymore with the new market plan

  • Mark Smith

    The F56 cannot come soon enough. Love the increased Clubbie sales. A nice send off for the R55 :-)

  • Nick Dawson

    In today’s local paper, the Oxford Mail, it is reported that MINI dealers have taken more than 4,000 firm orders for the F56, prior to the car going on sale this Saturday. By all accounts, this is the highest number of pre-orders than any previous all new MINI.