The Future Of The Auto Industry In One Chart

MotoringFile Sections: In the Press | Opinion | Technology Apr 13th, 2015 6 Comments


As evangelized in Back to the Future Part II, 2015 is supposed to be the year of hoverboards and flying cars (Note: If you don’t know what we’re talking about, stop reading this post and go watch the entire BTTF series now). Sadly, 2015 will probably not be the year of flying DeLoreans, or more appropriately, flying MINIs. With that in mind, we asked our readers last month in what ways could MINI innovate. Coming with up with a tangible answer on such an open-ended question is difficult, but Morgan Stanley Analyst Adam Jonas has provided a context that could help us think further about this matter. continued →

The BMW Startup Garage

MotoringFile Sections: Official News | Technology Apr 13th, 2015 2 Comments

P90178773-highRes The BMW Group just announced the creation of its Startup Garage, that will act as an incubator for innovative startups. It’s a great announcement for a number of reasons. First, it allows the Group to tap into the vibrant German startup scene, which is one of the most active in Europe. Second, it could bring to life products or services that BMW might not have considered in the first place due to lack of resources or talents. We’re very excited to see what comes out of this initiative and how it impacts the MINI brand. continued →

World Premier: MINI Augmented Vision Glasses

MotoringFile Sections: Accessories | Official News | Technology Apr 9th, 2015 29 Comments


MINI just dropped a prototype – an augmented reality pair of drive glasses that blends the functionality of the car with the outside world. Will they remain a prototype or will MINI build them? Will they succeed where something more macro like Google Glass failed? So many questions. We should have more (including videos) shortly.

Official Release: MINI is revealing the shape of things to come at the Auto Shanghai show with a pioneering innovation. “MINI Augmented Vision gives an insight into how intelligent connectivity between a MINI car and eyewear into which relevant content is projected might work in the future,” explains Dr. Jörg Preißinger, project-manager MINI Augmented Vision, BMW Group research and technology. “Working with several Qualcomm companies, we have created an interlinked system and augmented reality eyewear with a characteristic MINI design that revolutionise the experience both in and outside the vehicle. This prototype with its customised, interactive functions succeeds in fusing augmented reality with the brand’s trademark sense of lifestyle.” continued →

MINI UK Set New Sales Record In Q1 2015

MotoringFile Sections: Opinion | Sales Apr 8th, 2015 1 Comment

F55_4DoorHardtop (104)We rarely write about individual country sales figures, but given the outstanding performance of MINI UK, this is worth a mention. The brand managed to break yet another sales record for the first quarter of the year with 14,961 cars sold. It’s the strongest quarter one sales figures since the brand relaunch in 2001. Unsurprisingly, the main driver behind this outstanding number is the Hardtop lineup with a staggering 265% sales increase since 2014. continued →

Woofcast #546: Favorite Thing To Do With My Clothes On

MotoringFile Sections: Podcast Apr 7th, 2015 3 Comments

MINI_Cooper_Black_Roof_Rails__24728.1407196643.1280.1280First, thanks to all of our Philly MINI peeps for returning the boys safely to their respective homes. Very glad a good time was had by all and Todd was able to work his magic, including this fine roof graphic. After more Philly love, and a shout out to our man Big Jack for for helping to support the show, we do move into news of the week from MotoringFile. Oh, you know you want to nerd out about the Mackinac Bridge. Go ahead, we won’t tell.

For those of you that play the home game, you already know about db’s new bike. But in talking about that, it got us to talking about hauling stuff on the roof with your MINI. Looking for the R56 rack? Click the image above. Looking for other options, MINIdoMore has your covered!

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5 Thoughts After 500 Miles: Driving the 691 hp Tesla Model S P85D

MotoringFile Sections: MINI Competitors | Reviews Apr 7th, 2015 21 Comments


We’ve just spent 500 miles behind the wheel of the new all electric 691 hp Tesla P85D and we have a ton to say. And while our full review is coming soon, we couldn’t wait to give you a peek into our time with the electric rocketship.

Here are five quick thoughts after five hundred miles. continued →

MINI At Auto Shanghai 2015

MotoringFile Sections: Official News | Shanghai Apr 6th, 2015 2 Comments


Official Release: The new edition of the top athlete combines the further refined qualities of the latest MINI generation with the most powerful engine ever installed in one of the brand’s serial production models. continued →

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R55: Clubman
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