The JCW Clubman is coming. But not today. And not even this year. However what will be available from launch is the JCW exterior package which will include the JCW aerokit and 19″ JCW wheels. Today we get our first preview of that via MINI.de’s terrible online configurator. continued →
Because most of you are enthusiasts, you probably know that the legendary Goodwood Festival of Speed is ongoing this week. And it wouldn’t be a proper Festival of Speed without a MINI taking the hillclimb route. Luckily for us, Darren Moss of Autocar got to drive the new F56 John Cooper Works on this route. Here is what he has to say about his experience. continued →
This week BMW not only took the wraps off of a new car but also a new identity and brand strategy for MINI. While the most visible sign is a modernized (and fantastic looking logo in our opinion) logo, the evolution of the brand’s strategy and design tenets are the bigger story here.
Design, authenticity and long-term value define the new brand image, which will initially be seen in a newly-designed logo, new font and new visuals. In addition MINI is said to be exploring new approaches to communications in the launch campaign for the new Clubman.
Sebastian Mackensen, head of MINI, emphasised: “Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. We want to continue the MINI success story and have refined our brand strategy and refreshed the brand’s visual identity – starting with the campaign for the new MINI Clubman. We aim to make more people avid MINI fans – with a new brand identity and new offerings in the future.” continued →
Because high-resolution photos are never enough, MINI is bringing us a series of videos showcasing their brand new model. Unfortunately there are no driving scenes, but the deeper dive into the model, and a comparison to its predecessors, is a welcome addition to the pictures we published this morning. We have to admit that seeing the barn-doors opening up automatically is pretty rad. We could watch this all day long. continued →
1st Gen MINI R50: One & MC Hatch R52: All 1st Gen MINI Convt. R53: MCS Hatch 2nd Gen MINI R55: Clubman R56: Hatch R57: Convertible R58: Coupe R59: Roadster R60: MINI Crossover R61: MINI Crossover Coupe 3rd Gen MINI F54: Clubman F55: Five Door Hatch F56: Hatch F57: Convertible F60: MINI Crossover F58: Traveller
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