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A Sneak Peek at the Clubman JCW Package

MotoringFile Sections: F54 Clubman | JCW Jun 29th, 2015 20 Comments

JCW_Clubman1

The JCW Clubman is coming. But not today. And not even this year. However what will be available from launch is the JCW exterior package which will include the JCW aerokit and 19″ JCW wheels. Today we get our first preview of that via MINI.de’s terrible online configurator. continued →

A Tribute to the MINI R58 Coupe (Video)

MotoringFile Sections: R58 (Coupe) | Video Jun 28th, 2015 6 Comments

One of our readers, Jimmy, created a video tribute to the R58 Coupe and we thought it would make a good weekend watch. It’s a little long, but well done. Enjoy!


2015 JCW at the Goodwood Festival of Speed

MotoringFile Sections: F56 Two-Door Hardtop | In the Press | JCW Jun 28th, 2015 18 Comments

goodwood-mms-111_0Because most of you are enthusiasts, you probably know that the legendary Goodwood Festival of Speed is ongoing this week. And it wouldn’t be a proper Festival of Speed without a MINI taking the hillclimb route. Luckily for us, Darren Moss of Autocar got to drive the new F56 John Cooper Works on this route. Here is what he has to say about his experience. continued →

MINI’s New Identity and Brand Strategy is All About Minimalism

MotoringFile Sections: Design Jun 26th, 2015 28 Comments

Leer

This week BMW not only took the wraps off of a new car but also a new identity and brand strategy for MINI. While the most visible sign is a modernized (and fantastic looking logo in our opinion) logo, the evolution of the brand’s strategy and design tenets are the bigger story here.

Design, authenticity and long-term value define the new brand image, which will initially be seen in a newly-designed logo, new font and new visuals. In addition MINI is said to be exploring new approaches to communications in the launch campaign for the new Clubman.

Sebastian Mackensen, head of MINI, emphasised: “Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. We want to continue the MINI success story and have refined our brand strategy and refreshed the brand’s visual identity – starting with the campaign for the new MINI Clubman. We aim to make more people avid MINI fans – with a new brand identity and new offerings in the future.” continued →


2016 MINI Clubman Detailed in Official Videos

MotoringFile Sections: F54 Clubman | Official News | Video Jun 25th, 2015 23 Comments

F54_Clubman_71

Because high-resolution photos are never enough, MINI is bringing us a series of videos showcasing their brand new model. Unfortunately there are no driving scenes, but the deeper dive into the model, and a comparison to its predecessors, is a welcome addition to the pictures we published this morning. We have to admit that seeing the barn-doors opening up automatically is pretty rad. We could watch this all day long. continued →

Woofcast #555: We Have a Petition for That

MotoringFile Sections: Podcast Jun 25th, 2015 No Comments

F54_Clubman_69 Bringing you the Triple 5 this week, talking about a good interview with David Duncan, the new MINI logo (top right of the page), the upcoming 2016 model year changes and Alex’s petition to save the rear fog lights in the US. And the new Clubman!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Subscribe | Download |WRR @ iTunes | Show Notes


MINI’s First Clubman Commercial is Out

MotoringFile Sections: F54 Clubman | Official News Jun 24th, 2015 16 Comments

Screen Shot 2015-06-24 at 1.37.15 PM

MINI’s marketing team is firing on all cylinders today for the release of the new Clubman. Next up, the first commercial. Click through for the full one minute spot. continued →

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MINI Model Cheat Sheet

1st Gen MINI
R50: One & MC Hatch
R52: All 1st Gen MINI Convt.
R53: MCS Hatch
2nd Gen MINI
R55: Clubman
R56: Hatch
R57: Convertible
R58: Coupe
R59: Roadster
R60: MINI Crossover
R61: MINI Crossover Coupe
3rd Gen MINI
F54: Clubman
F55: Five Door Hatch
F56: Hatch
F57: Convertible
F60: MINI Crossover
F58: Traveller

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'12 JCW Coupe
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'11 Tesla Roaster 2.5 '11 Countryman Comparo
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JCW Stage I vs JCW Stage II
'08 Clubman S (Auto)
1st Drive: '08 MINI Clubman
'08 Smart Fourtwo
Comparison: '08 BMW 135i
'06 R53 MCS vs '07 R56 MCS
'07 R56 JCW (Stage 1)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Audio: '07 MC/MCS at the Track
'06 JCW GP Long term
Reader Review: JCW GP
'06 JCW Cooper S Long Term
Comparison: '06 Lotus Elise
Comparison: '06 Mazda MX5
Comparison: '06 UK Focus ST
Comparison: '06 Civic Si
Comparison: '04 TVR T350
Comparison: '06 Nissan 350z
Comparison: '06 VW GTI w/DSG
Podcast: Cooper S Auto
Podcast: BMW 325i
Podcast: JCW MC Soundkit
'04 JCW MINI Cooper Tuning Kit
'05 MCS: One Month Review
'05 MCS Auto
'05 JCW S 1st Drive
'05 MINI Cooper
'05 MCS Conv. Long Term
'05 MINI Cooper S
'05 MCS Cabrio 1st Drive
'04 JCW MCS First Drive
'04 MC w/JCW Tuning Kit
BMW M3 SMG Vs. MCS
'04 MINI Cooper CVT
'02 MCS 3 year Review
Autocrossing the MINI Range


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