MotoringFile readers will probably be all too familiar with the headline; BMW to resurrect Triumph brand. We first reported (along with several other publications) the rumors almost two years ago that BMW was considering the idea. Recently the rumor was given a shot in the arm with the news that BMW is officially considering adding a forth brand. And that’s where Auto Express pics up the pieces:
>BMW is committed to launching more premium models as it bids to gain a bigger slice of the most lucrative areas of the new car market. And these pictures show how an upmarket two-seater could offer a premium alternative to the Mazda MX-5. With a raft of class-leading engines and platforms in the BMW stable, the roadster would be a force to be reckoned with. However, there are obstacles to overcome before any Triumph car could be built.
>One problem may be Triumph the motorcycle manufacturer. The firm confirmed the car and motorbike brands are separately owned. A spokeswoman for the firm told us: “BMW owns the rights to Triumph Cars, which is entirely separate from Triumph Motorcycles. We are therefore not privy to any activities they may be planning and are unable to comment”.
Auto Express expects an announcement before years end.
[ Triumph TR is back! ] Auto Express