Worldwide MINI Sales Up 4.1% for the Year
MINI sales continued their upward trend worldwide with and increase 4.1% in the first two months of the year. This is sharp contrast to US sales which were down 23.7% for February.
In total of 39,237 MINIs were delivered to customers in the first two months of 2016.
One significant growth driver was the MINI 4 door (F55): with a total of 11,606 units sold, sales are up 29.5% compared with the same period last year. Is it general available or simply more awareness? If it’s the latter that could bode well for the Clubman as it begins to build steam. Speaking of the F54 Clubman, 5,603 of MINIs newest model have been delivered for the year.
In total it’s good news for MINI worldwide. Now the question is, will MINIUSA bounce back for March and join the party?
<p>Or, is America falling out of love with MINI?</p>
<p>Total Annual MINI Global Sales vs Total Annual MINI USA Sales</p>
<p>2002: 144,119 vs 24,590 = 17.06%
2003: 176,465 vs 36,010 = 20.40%
2004: 184,357 vs 36,032 = 20.42%
2005: 200,428 vs 40,820 = 20.37%
2006: 188,077 vs 39,171 = 20.83%
2007: 222,875 vs 42,045 = 18.86%
2008: 232,425 vs 54,077 = 23.27%
2009: 216,538 vs 45,225 = 20.89%
2010: 234,175 vs 45,644 = 19.49%
2011: 285,060 vs 57,511 = 20.17%
2012: 301,526 vs 66,123 = 21.93%
2013: 305,030 vs 66,502 = 21.80%
2014: 302,183 vs 56,112 = 18.57%
2015: 338,466 vs 58,514 = 17.29%
2016: -39,237 vs –6,077 = 15.49% YTD</p>