Two weeks ago we got our first official look at the all new J01 electric MINI Cooper and in a sense the future of the MINI brand. However almost all of the photos thus far have been on a MINI Cooper SE in Blazing Blue and what MINI calls “Favoured” Trim (yes it’s a terrible name). What we haven’t seen is the look new JCW Trim that adds a JCW appearance package to any MINI. Until today.

First off we have to admit we’re not huge fans of JCW appearance packages with no substance. It’s all bark with no bite and it definitely could be argued it dilutes the JCW brand a bit. But to each their own. If you want pay for your base MINI Cooper E to look like a JCW, MINI will gladly take your money and make you happy.

The MINI Cooper SE with the JCW Trim

Looking at the car you can see there’s a distinctly more aggressive look thanks to the new aerokit. The front splitter literally is split with an interesting center separation that is certainly distinct. The side has some subtle horizontal lines that appear functionless which of course is a bit head scratching given how MINI has gone to great lengths to connect design elements to functional needs. However things get much better on the side with a subtle side skirt.

Around back things get even more interesting with an aggressive looking diffuser and almost GP-like rear wing.

What’s Comes on the MINI Cooper with JCW Trim?

Similar to BMW’s M Sport trim, JCW Trim has a distinctive front and rear design that will echo the look of the full JCW. The frame of the front grille and the logo in high-gloss black are unique to this trim. Additionally the JCW Trim will offer a Chili Red roof for the first time on a non-JCW car. Finally JCW bonnet stripes will be offered in Chili Red or black. Inside, the JCW Trim offers multi-colored knitted textile and black synthetic leather with red stitching.

The MINI Cooper E with the JCW Trim

The JCW Trim will be optional across the range and will not correspond with any performance improvements. However who do expect it to be very closely aligned in design to the forthcoming electric JCW which we should see for 2025.

For more coverage of the new generation MINI, check out the following articles and videos.

MINI Cooper EV: Premier | MINI Cooper EV: Hands-On Review | MINI Cooper EV: Video Review

MINI Countryman EV: Premier | MINI Countryman EV: Hands-On Review | MINI Countryman EV: Video Review

New MINI Family: 1st Look Video | MINI Circular Display & MINI OS9 Hands-On Review