MINI USA closed the third quarter of 2025 with a solid sales win, delivering 7,270 vehicles — a 37.6% increase compared with the 5,284 sold in Q3 2024. Year-to-date, MINI sales now total 21,862 units, up 24.6% from the same period last year. But what’s interesting is how MINI is driving this growth in the US.

What’s Driving MINI’s Growth?

The surge is directly tied to MINI’s fully renewed product lineup hitting its stride in the U.S. For the first time, the new F66 Cooper, the F65 five-door, and the U25 Countryman have all been on sale for a full quarter. Which means we finally have real data to compare

The data tells an interesting story within the range:

  • Cooper Hardtop 2 Door (F66): Down 26.3% year-over-year for Q3. The drop is especially noticeable given the new model’s first full quarter of sales. One reason may be the absence of a manual transmission option, particularly on JCW models, which has left some enthusiasts sitting on the sidelines.
  • Cooper Hardtop 4 Door (F65): Up an impressive 165.2% over last year with
    1,326 units sold. That’s even up from the F55’s Q3 2023 when it sold 1,204 units (the last time the five door had a full Q3 production run). The gain could be attributed to buyers shifting from the discontinued Clubman, leaving the four-door Cooper as MINI’s most practical small-car choice.
  • Cooper Convertible (F67): Sales skyrocketed 724.4% to 1,047 units in Q3. That’s not just up from 2024 (127 units), but also far stronger than Q3 2023, when MINI sold just 257 Convertibles (despite it having a full quarter production run). Clearly, the new drop-top is resonating far beyond expectations.
  • Clubman: With only a single unit sold in Q3, this is the last of the leftover stock from a model that officially ended production back in January 2024.
  • Countryman (U25): The biggest story of the quarter, with sales of 3,323 units, up 33.9% year-over-year. The new, larger Countryman is proving to be exactly what U.S. buyers want — more size, more tech, and a design that makes MINI competitive in the heart of the small premium crossover segment.
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Year-to-Date Momentum

Looking at the bigger picture, every model except the two-door Hardtop shows gains year-to-date. The Convertible is up 26.0%, the four-door Hardtop an impressive 168.5%, and the Countryman nearly 41%. That balance across multiple body styles gives MINI a diverse and appealing showroom mix at exactly the right time. But there’s

Longer-Term Context

For perspective, MINI’s U.S. sales peaked at just over 66,500 units in 2013, during the height of small car enthusiasm and high gas prices. Since then, the brand has faced a steady decline as American buyers enjoyed cheaper gas and shifted toward larger crossovers and SUVs. In recent years, MINI’s annual totals have hovered in the 25,000–30,000 range, a fraction of its earlier highs.

YearMINI U.S. DeliveriesChange vs Prior Year
201366,502  —
201456,112  –15.6%  
201558,514  +4.3%  
201652,030  –11.1%  
201747,105  –9.5%  
201843,684  –7.3%  
201936,092  –17.4%  
202028,138  –22.4%  
202129,930  +6.4%  
202229,504  –1.4%  
202333,497  +13.5%
202426,299  –21.5%

Let’s look at the quarter specifically. Q3 2025 sales totaled 7,270 units, a strong rebound from the downturn of 2024’s 5,284. While the result is still about 8% lower than the 7,900 units sold in 2023, it does edge past 2022’s 7,178 and comes in roughly 13% higher than the 6,445 units recorded in 2021. Compared with the unusually strong 9,064 sales of 2020, Q3 2025 is lower, though that year remains something of an outlier given its unique market conditions.

What makes Q3 2025 notable is that MINI is finally selling its entire new range of cars giving us a real picture of sales. A 37.6% quarterly gain and nearly 25% year-to-date growth put the brand on track for one good year but not at the level we saw 12-13 years ago. That said there is clear evidence that the new products are generally resonating with buyers – albeit with one exception – the iconic hatch.

Our Take

This is MINI’s strongest quarterly performance in years, and it shows what a fresh lineup can do for the brand. The Countryman’s growth is especially important, proving MINI can compete head-to-head with larger, tech-focused small crossovers that dominate the U.S. market. The Convertible’s surge adds a surprise bright spot, while the four-door Hardtop is benefiting from a void left by the Clubman.

The one weak link is the two-door Hardtop, which has long been MINI’s heart and soul. Without a manual option, particularly for JCW buyers, it risks losing its most loyal audience. That said, the broader range is delivering despite plenty of uncertainty in the US market – which has to be good news for folks at MINI USA.