Smart to Copy MINI in the US

The Automotive News gives us a sneak peak as to how Smart plans on positioning itself in the US market:

>Roger Penske plans to duplicate Mini’s strategy when he starts selling Smart cars in the US in 2008.

>Penske thinks his UnitedAuto Group can profitably distribute DaimlerChrysler’s stylish Smart ForTwo minicar by:

>- Signing 30 to 50 franchised dealerships in urban US markets
>- Setting modest sales goals
>- Relying on unconventional marketing techniques.

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[ Smart to Copy MINI in US ] Automotive News