BMW’s latest move in driver assistance tech isn’t just big news for its electric iX3 — it’s a glimpse into what’s coming for MINI. BMW has become the first automaker in Germany...
There’s something quietly revolutionary happening in the world of performance cars and it could easily find its way into the next generation of MINIs. Pirelli’s new Cyber Tyre system, recently named V2X Innovation of the...
This Halloween, MINI is pulling off one of its cheekiest stunts yet—by dressing up as the one thing it considers truly terrifying: a Waymo. MINI’s latest campaign takes aim at the rise...
In 1998, long before special editions became part of MINI’s modern playbook, something quietly remarkable happened. British fashion designer Paul Smith, already a global name known for his sharp tailoring and playful...
When MINI and Paul Smith team up, something special usually happens. However this time, things feel far more expansive than past collaborations. If we look at our exclusive report from May 2024...
As the energy of Formula 1 returns to Austin this weekend, MINI USA is stepping right into the heart of it—partnering with Sports Illustrated to bring two unique experiences to Circuit of...
Remember when we reported that MINI and Paul Smith Edition were working on a special edition model? It’s almost here. The next chapter in their long-running collaboration will make its global debut...
Modern MINIs have more technology packed into them than ever before — but much of it sits quietly beneath the surface of OS9, MINI’s new operating system. In our latest video, Maximizing Your...
MINI USA has announced a new partnership with Red Bull for the 2025 Red Bull Dance Your Style World Final, set to take place October 11 at the Intuit Dome in Los...
The MINI John Cooper Works Convertible has been named The Sunday Times Car of the Year 2025, beating out far more expensive performance cars for the title. According to The Sunday Times’ Motoring Editor...
