The EU has effectively walked back its planned 2035 ban on new internal combustion engine sales, a cornerstone assumption behind MINI’s push toward an all electric lineup by 2030. With regulators now...
MINI’s interior material strategy has just received one of the highest validations possible from the industry. The brand’s knitted interior textile has been named the overall winner of the SPE Automotive Award...
Over the last few years, MINI has quietly transformed how features are delivered, activated, and paid for. What once came bundled at purchase is now increasingly handled through software, digital services, and...
MINI has begun rolling out a major software update for the electric Countryman SE that has the chance to radically change how owners charge their cars for owners in North America. Beyond...
The Improbable Story of How MINI Outlasted the Rest of the British Motoring Industry British automotive history is littered with proud names that lost their way. Some drifted until the market forgot...
MINI’s latest driver assistance technology has quietly become one of our favorite upgrades in years. However it can be a daunting system to use given that you’re handing over control of your...
Every brand has its great what-ifs, but MINI’s biggest almost-car wasn’t just radical, it would have changed the brand forever. In the late 1990s, long before the reborn MINI took shape in...
The all new BMW iX3 is the first SUV built on the Neue Klasse platform and it is already drawing praise for its dynamics and tech. But it’s the underlying tech and...
Every few years MINI design circles back to the same source of inspiration. The ACV 30. The radical little concept that not only previewed the rebirth of MINI but helped reorient the...
Two years ago we created a plan for what we thought would be an epic holiday road-trip. We lined up a 2024 Final Edition MINI Clubman and headed to the Austrian Alps...
