How BMW Almost Killed The Combustion MINI Cooper
MINI, and BMW more broadly, have been smarter than most automakers in their expansion into electric vehicles. Yes, there have been missteps. But the key to their enviable position today is a...
How MINI Changed Its EV Strategy and What It Means for the Brand’s Future
In 2021, MINI made one of the boldest commitments of any legacy automaker, announcing it would become fully electric by 2030. Four short years later, those plans and the models that were...
2025 Rewind – The Radical Deus Ex Machina MINI Concepts
How Deus Ex Machina and MINI Produced MINI’s Most Acclaimed Concepts in Over a Decade Earlier this year MINI quietly did something it has not managed in a long time. It debuted...
EU Drops 2035 ICE Ban: How It Might Affect Future MINIs
The EU has effectively walked back its planned 2035 ban on new internal combustion engine sales, a cornerstone assumption behind MINI’s push toward an all electric lineup by 2030. With regulators now...
MINI’s Recycled Knit Interior is Now Award Winning Despite Early Criticism
MINI’s interior material strategy has just received one of the highest validations possible from the industry. The brand’s knitted interior textile has been named the overall winner of the SPE Automotive Award...
MINI’s Digital Subscriptions Explained: What You Actually Get and If They’re Worth Paying For
Over the last few years, MINI has quietly transformed how features are delivered, activated, and paid for. What once came bundled at purchase is now increasingly handled through software, digital services, and...
Video Guide: How to Master MINI’s New Assisted Driving in Five Minutes
MINI’s latest driver assistance technology has quietly become one of our favorite upgrades in years. However it can be a daunting system to use given that you’re handing over control of your...
CarPlay in the MINI Cooper & Countryman – Pro-Tips You Need to Know
If you’ve spent any time with the new MINI Cooper, Countryman or Aceman, you know MINI OS 9 brings a completely different digital experience. It’s quicker, cleaner and far more capable, but...
Driving the MINI Cooper JCW on Japan’s Iconic Irohazaka Road
MINI was recently in Japan for the debut of the Paul Smith MINI at the Japan Mobility Show. While they were there, they grabbed the keys to an F66 MINI Cooper JCW...
MINI Cooper & Countryman Driver Assist Systems Explained: Sensors, Software, and Upgrades
MINI has spent the last decade with an uneven portfolio of driver assistance features. Some models nearly BMW level hardware. Others carried older systems that never quite matched what the parent company...